Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate subcommittee pilloried Mr. Oz for hyping dubious miracle cures on his TV show."I don't get why you say this stuff because you know it's not true," Sen. Claire McCaskill, a Democrat from Missouri, told Mr. Oz during a hearing on consumer protection Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
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Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-15 04:00:00 UTC ]
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Literary Magazines Published by Libraries

Many libraries publish art and literary magazines featuring authors and artists from their local community and from all over the world. Continue reading at Book Riot

[ Book Riot | 2020-04-13 10:31:23 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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‘We’re just doing our best to adapt’: Emma Straub on running an indie bookstore amid coronavirus

The best-selling author and co-owner of Books Are Magic discusses how her store is weathering the crisis while supporting writers, staff, and other bookstores. For years, independent bookstores fought to stay in business in the face of big box stores and Amazon’s unstoppable growth. Now, they... Continue reading at Fast Company

[ Fast Company | 2020-04-10 10:30:03 UTC ]
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Hearst Promises Journalists at Its Newspapers No Furloughs, No Pay Cuts

Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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Paul Taylor Elected a Director of Hearst

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[ Editor & Publisher | 2020-04-07 21:14:35 UTC ]
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As Magazines Seek New Footing During the COVID-19 Crisis, Newsstands Try to Hang On

For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

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[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Never mind the Brits, here are five American novels perfect for ‘Masterpiece’ treatment

Sure, Jane Austen and E.M. Forster wrote great costume dramas, but let’s not overlook the works of Twain and other Americans. Continue reading at The Washington Post

[ The Washington Post | 2020-04-02 12:00:00 UTC ]
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Running thousands of miles to connect with an indigenous heritage

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[ The Washington Post | 2020-03-27 12:00:00 UTC ]
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Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Jackson, Blackman and Hardinge in the running for YA Book Prize 2020

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[ The Bookseller | 2020-03-25 22:04:36 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

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[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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[ Columbia Journalism Review | 2020-03-24 12:06:29 UTC ]
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Hearst UK CEO James Wildman on Navigating Crisis

On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-23 18:30:59 UTC ]
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As Downtown Shuts Down, City Magazines Confront a Crisis

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[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
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‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis

Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-03-23 04:01:21 UTC ]
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