Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-10 04:01:32 UTC ]
News tagged with:
#hearst pushes
#brand licensing
#print circulation
#hearst
Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#digital sales
#conde nast
#senior vp
#executive vp
Portobello Books has acquired The Things We Lost in the Fire - a “chilling, compulsive” collection of gothic short stories - at auction. UK and Commonwealth rights to the collection, by Argentine writer Mariana Enriquez, were acquired by editor Anne Meadows from Sandra Pareja at Casanovas &... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#portobello books
#casanovas lynch
Joel Fort, an iconoclastic psychiatrist who was an early advocate for decriminalizing marijuana and who gave expert testimony on drugs and brainwashing in the Patty Hearst case and more than 300 other criminal trials, has died. He was 86. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-28 00:00:00 UTC ]
More news stories like this |
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tonight show
#daily show
#jon stewart
That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#york university
#sell online
#chinese consumers
In advance of the Beijing Book Fair, Michael Healy of CCC and Tom Chalmers of IPR License discuss the developing rights and licensing scene in China. The post Rights and Licensing in China: Views from CCC and IPR appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post rights
#michael healy
#tom chalmers
The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marcus rich
#dating back
#numerous occasions
For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading rainbow
Quirk Books's 'Home Alone' picture book, new Star Wars Little Golden Books, Chronicle's bestsellers-to-brands initiative, Dynamite's expanding roster of licenses, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing hotline
#quirk books
#picture book
#star wars
Brooklyn comics collective Hang Dai Studios is releasing books by three founding members, including the late Seth Kushner, via a new distribution deal with Alternative Comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#releasing books
#founding members
#distribution deal
#alternative comics
First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#decade ago
#longer period
#short form
#follow trends
IPR License is reporting that demand for self-publishing audiobook rights has risen 58% over the first half of 2015. The post Self-Published Audiobook Rights on the Rise, says IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipr license
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
More news stories like this |
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web pages
#consumer engagement
#brands aren
Etgar Keret presents his memoir: a series of raw and witty stories that document seven years of a father-son relationship. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-14 00:00:00 UTC ]
More news stories like this |
Comic-Con may still be a hotbed of comic book and graphic novel revelry, but the tastes of the genre aficionado have shifted since the first days of the San Diego gathering in the 1970s. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#closely align
#trade show
Citing a major uptick in Internet piracy, the Authors Guild has urged Congress to require ISPs to monitor and filter the Internet for pirated works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright law
#authors guild
#require isps
Egmont Publishing has created two global divisions for its licensed content business across books and magazines: Global Licensing Management and Global Content Development. The new Global Licensing Management team will acquire global licenses and sell international rights for intellectual... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#egmont publishing
#intellectual property
#vice president
Tony Parker's serilalized comics adaptation of the Philip K. Dick classic novel will be collected into a complete trade paperback edition and released in December by Boom! Studios. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this |