Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-10 04:01:32 UTC ]
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Penguin Random House Children’s will this summer publish a second collection of short stories from Terry Pratchett. Continue reading at The Bookseller
[ The Bookseller | 2016-03-02 00:00:00 UTC ]
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How do you downsize a lifetime of cookbooks? I'm planning a move from a spacious apartment to a compact 500-square-foot space. It's exciting — at least that's what I'm telling myself. The truth is that since my mother passed away in November, after living with me for the last decade, the house... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-27 00:00:00 UTC ]
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Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Pape Satàn Aleppe: Chronicles of a Liquid Society is a collection of essays that was originally set to be published in May 2016The release date of the final book by the Italian novelist Umberto Eco, who died on 19 February, has been pushed forward from May 2016 to come out this weekend in... Continue reading at The Guardian
[ The Guardian | 2016-02-22 00:00:00 UTC ]
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Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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Dissident tales from pseudonymous author Bandi, still living in the country, are very rare fiction to emerge from the secretive dictatorshipA collection of short stories written under a pseudonym and smuggled out of North Korea is on its way to becoming an international literary sensation, with... Continue reading at The Guardian
[ The Guardian | 2016-02-12 00:00:00 UTC ]
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With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation.The competitors and now... Continue reading at Advertising Age
[ Advertising Age | 2016-02-11 00:00:00 UTC ]
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Penguin's Price Stern Sloan imprint and National Geographic are the two newest U.S. publishers for 'Star Trek.' They are among a long list of licensees signed by CBS Consumer Products leading up to the property's 50th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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After nearly 20 years as editor of Esquire magazine, David Granger will leave his post on March 31, Hearst Magazines announced Friday morning. Mr. Granger will be succeeded as editor by Jay Fielden, who has served as editor of Town&Country magazine and will become editorial director... Continue reading at Advertising Age
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
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A revitalised bricks and mortar offer, new routes to readers and healthy exports are among the key elements that combined to create “a new landscape” for the trade in 2015, with publishers saying last year’s market growth is sustainable—despite a drop in digital sales. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Imprint, part of the Macmillan Children’s Publishing Group, has signed on as the master publisher for Project MC2, a tween-focused doll-and-content property with math and science themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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Paraclete Press released 'Hungry Spring & Ordinary Song,' a semi-autobiographical book of poetry written by Phyllis Tickle, in early 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-27 00:00:00 UTC ]
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Simon & Schuster UK has pre-empted Can I Speak to Someone in Charge?, a collection of essays by journalist and blogger, Emily Clarkson. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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