Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-10 04:01:32 UTC ]
News tagged with:
#hearst pushes
#brand licensing
#print circulation
#hearst
St. Martin's Press plans a worldwide marketing push on TV, radio, print and online for the release of the final two titles in Jeffrey Archer's Clifton Chronicle Series, beginning with 'Cometh the Hour' in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#press plans
#jeffrey archer
Macmillan Children’s Books is moving in on the Moomins after signing a deal to publish gift titles with the brand’s rights’ owners Moomin Characters Ltd. Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
Hearst Magazines president David Carey says that the company will test out new print magazine concepts in 2016, and partner with "next-generation content creators and technology companies" to launch new editorial products and joint ventu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#technology companies
#editorial products
The Wellcome Collection is to publish a collection of writings on human consciousness with an introduction from writer Mark Haddon to accompany an exhibition opening in February 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#human consciousness
#wellcome collection
#exhibition opening
The European Union has passed strict new data collection rules that will affect how Facebook, Snapchat and other social media giants do business in the region. "More than 90% of Europeans say they want the same data protection rights across the EU -- and regardless of where their data is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
Scholastic is bringing some of its licensed brands into two new-for-licensing formats: character biographies and informational nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing hotline
The new venture may pick up where Pineapple—the print magazine Airbnb launched last year—left off.Pineapple, Airbnb's one-off print magazine, ended up publishing just one issue due to internal politics—but, according to the Wall Street Journal, it could make a comeback soon.Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazine
To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native content
#list --
#major publisher
One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#bring transparency
#digital budgets
#digital-ad ecosystem
#online world
#earlier version
#story stated
Author Stuart Evers recently collaborated with U.K. folk trio Daughter, writing three short stories that provide the visuals for three music videos promoting Daughter's second album. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short stories
Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#product development
AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
Dosdoce, Bookwire and Publishing Perspectives are offering an exclusive ebook licensing guide for global public libraries and publishers. The post Free Guide to Ebook Licensing for Public Libraries and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#free guide
#ebook licensing
#public libraries
Tom Gauld rings the changes for short fiction, following Philip Hensher’s article on creating an anthology of British short stories Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short fiction
#philip hensher
What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#urban outfitters
#steve madden
#marc jacobs
#conde nast
Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
More news stories like this |
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#360-degree videos
#small step
#oculus rift
#company revealed
Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#menlo park
#movie trailers
#latest addition
#flagship brand
#mark zuckerberg
Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#group hcg
#newly-created role
#working closely
#publishing teams
#clare somerville
The Folio Society is launching a new series of books called Folio Collectables. The series will feature soft-bound covers and bold new designs of best-loved classics. The range is intended to be highly collectable - and giftable - available in time for Christmas 2015, selling for an r.r.p of... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas carol
#folio society
#best-loved classics