Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at 'Media Week'
[ Media Week | 2012-03-29 00:00:00 UTC ]
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#digital business
Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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#native ads
When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York
[ Crains New York | 2013-10-22 00:00:00 UTC ]
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#million copies
#heavy metal
#$1 billion
#$175 million
#distribution channels
Audiobook publisher AudioGO has put its business operations on hold due to "recently... Continue reading at The Bookseller
[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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#hold due
#business operations
When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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#conde nast
#bon appetit
#magazine a-list
When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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#global distribution
#ad pages
#news magazine
#hbo --
#cheerfully irreverent
The U.S. Federal Trade Commission has begun to send more than 58,000 refund checks to consumers who lost money to Green Millionaire, a company that promised a free book explaining how to power cars and homes at no cost, but then billed customers for an online magazine they never ordered. The... Continue reading at PC World
[ PC World | 2013-10-18 00:00:00 UTC ]
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#online magazine
#district court
A federal judge has appointed a former U.S. prosecutor as the monitor who ensures that Apple Inc. complies with a ruling from the ebook antitrust case the company lost this year. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-17 00:00:00 UTC ]
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#federal judge
Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek
[ AdWeek | 2013-10-16 00:00:00 UTC ]
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#cosmopolitan brand
#revealed plans
#key player
#growing importance
#gossip girl
Hearst Magazine is moving Country Living's editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday. Current edit staffers, who learned of the news Monday afternoon, will not make the move.Country Living's full-time edit staff in New York is "a... Continue reading at Crains New York
[ Crains New York | 2013-10-15 00:00:00 UTC ]
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#dennis publishing
#staff members
#cooking light
#southern living
#newport beach
#ann arbor
Granta is to reprint 25,000 hardbacks of Eleanor Catton's Man Booker Prize-winning The... Continue reading at The Bookseller
[ The Bookseller | 2013-10-15 00:00:00 UTC ]
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#eleanor catton
What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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#media companies
#sponsored content
#native advertising
Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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#political organizations
#19th century
Per a report from Bloomberg last night, Fox Networks president of distribution Mike Hopkins is close to being named CEO of Disney/21st Century Fox/Comcast joint venture Hulu. After founder Jason Kilar resigned in March (along with chief technology officer Tom Rich), svp of content and... Continue reading at AdWeek
[ AdWeek | 2013-10-11 00:00:00 UTC ]
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#tech guy
#sea change
#great success
#marvel universe
#long history
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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#stories directly
#giving advertisers
Penguin Random House c.e.o. Markus Dohle has told the Frankfurt Book Fair that the relationship... Continue reading at The Bookseller
[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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#markus dohle
Sainsbury’s, Tesco’s and Blackwell’s new ebook divisions will make their first... Continue reading at The Bookseller
[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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#mobile media
#advertiser interest
#month ago
#provide feedback
#small number
BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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#print advertising
#advertising age
#sister publication
#print product
Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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#ad inventory
#ad buyers
#tv industry
#people familiar