Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at 'Media Week'

[ Media Week | 2012-03-29 00:00:00 UTC ]
News tagged with: #digital business

Other Publishing stories related to: 'Hearst appoints Swan as head of ad operations'


Ridout to take over as Head of Zeus c.e.o.

Anthony Cheetham is stepping down as c.e.o. of Head of Zeus, with former Phaidon Press m.d.... Continue reading at The Bookseller

[ The Bookseller | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony cheetham #phaidon press


Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
More news stories like this |


If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this |


What Does the HarperCollins UK Redmayne Appointment Really Mean?

With former Pottermore CEO Redmayne running HarperCollins UK, publishers wonder what his appointment foretells about the future of the book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Ball appointed at Little, Brown children's

Karen Ball, head of editorial at Working Partners, is to join Little, Brown as publisher for YA... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #karen ball #working partners


Hearst to test Dr. Oz magazine next year

Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain... Continue reading at Crains New York

[ Crains New York | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #joint venture #coming months #reported earlier #york post


Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |


Pearson and HarperCollins to close New Zealand operations

Pearson is to close its New Zealand educational business at the end of August, while... Continue reading at The Bookseller

[ The Bookseller | 2013-06-12 00:00:00 UTC ]
More news stories like this |


Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital space #user experience


Macmillan Science and Education opens China head office

Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #regional office


Penguin appoints former E4.com director

Penguin has appointed Layla West as the director of digital channels, a newly-created role... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital channels #newly-created role


Steve Swartz Takes Helm at Hearst

Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating... Continue reading at AdWeek

[ AdWeek | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital studio #business information #global expansion #publishing partners


Small Internet Businesses Head to Hill With Mozilla Topping Agenda

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser. As... Continue reading at AdWeek

[ AdWeek | 2013-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bully pulpit #nonprofit organization #third-party cookies #free content


Dwell Hires Yahoo Commerce Head to Run Digital Ops

Dwell Media has brought on former Yahoo VP of Commerce Brandon Huff to head its growing digital operations, including e-commerce efforts the company has been pursuing  Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dwell media


Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users


A Peek at Hearst’s Digital Strategy

NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #digital efforts


Knight appointed PA vice-president

Palgrave Macmillan chairman Dominic Knight has been appointed vice-president and treasurer of the... Continue reading at The Bookseller

[ The Bookseller | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appointed vice-president


Penguin puts Phillips in to head Author Solutions

Penguin has moved Andrew Phillips over to become c.e.o. of self-publishing business Author... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this |


Hearst Gets its Million Digital Subscribers

Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012.   That didn’t happen, and they ended December with something like 900,000 subscri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions