Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at 'Media Week'
[ Media Week | 2012-03-29 00:00:00 UTC ]
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Newspaper publishers have announced the latest stage in their creation of their new regulator, the Independent Press Standards Organisation (Ipso).The former judge who chairs the "foundation group", Lord Phillips of Worth Matravers, and the former civil servant, Sir Hayden Phillips, who was... Continue reading at The Guardian
[ The Guardian | 2014-01-08 00:00:00 UTC ]
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American author Kate DiCamillo has taken on the role US ambassador of young people’s... Continue reading at The Bookseller
[ The Bookseller | 2014-01-02 00:00:00 UTC ]
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Process at a very early stage and follows owner taking soundings from television rivals including ITVRichard Desmond has appointed Barclays to advise on a possible sale of Channel 5, after turning the loss making Big Brother broadcaster into a profitable operation.The process is understood to be... Continue reading at The Guardian
[ The Guardian | 2014-01-02 00:00:00 UTC ]
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Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
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A feud between Apple Inc. and a lawyer appointed by a federal court judge to monitor the company's ebook pricing reform became even more acrimonious Monday. Continue reading at AllThingsD
[ AllThingsD | 2013-12-31 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Harry Potter creator J.K. Rowling says she is working on a play about Harry's early life, expected to hit British theaters within the next two years. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-21 00:00:00 UTC ]
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The man responsible for initiating the government's favoured form of press regulation has revealed that he is still awaiting the official green light to kick start the process.Sir David Normington, the commissioner for public appointments (CPA), has also cast light on the part politicians will... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Journalist, who has been editor of trade magazine Broadcast since 2007, will take over from Louise Benson on 24 FebruaryLisa Campbell, editor of trade magazine Broadcast, has been appointed director of the Guardian Edinburgh International Television Festival.Campbell has been with the TV... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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DMG Media's commercial managing director will take over at magazine publisher in 2014, succeeded Sylvia AutonIPC Media has appointed Marcus Rich, commercial managing director of Daily Mail publisher DMG Media, as its new chief executive.Rich succeeds Sylvia Auton as head of the magazine giant,... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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In an unexpected move, Phaidon, a publisher best known for its lavishly produced art books, has hired Judith Regan to oversee a new division at the company called Regan Arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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#multimedia unit
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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