Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been around for years before finally taking off with publishers near the end of 2015, programmatic direct seems poised for a lift in 2017 thanks to renewed interest by agencies and publishers.The concept behind programmatic direct is simple: While the open ocean of digital advertising is often bought in real time, sometimes digital media buyers want to lock up particular ad inventory, especially video, on premium websites such as The New York Times ahead of time. They may want to lock in a decent price on ads they know they'll want, or just to make sure they've got the right placements for a campaign they're planning. And buying via programmatic ad tech can, in theory, make it easier to find and assemble certain consumer targets across publishers than buying with one publisher at a time. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
News tagged with:
#header bidding
#finally taking
#renewed interest
#digital advertising
#ad inventory
Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic buying
A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday
[ Digiday | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post google
#publishers appeared
#recent study
#analytics company
HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
More news stories like this |
At Books in Browsers 2013, the summit kicked off with several discussions about how readers, both as consumers and creators of content, are transforming the book publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#browsers iv
Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#long time
#online publishers
#private exchanges
The refurbished Waterstones stores are seeing overall sales growth of between 5%–10%, m.d.... Continue reading at The Bookseller
[ The Bookseller | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales rise
#sales growth
Leading Brazilian children's publishers are in the spotlight this year at the Frankfurt Book Fair, and demonstrate Brazil's growing rights business with markets around the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this |
The content on Scribd, the San–Francisco based startup that aims to create the digital library of the future, is available on a range of devices, from laptops to smartphones to tablets. But CEO Trip Adler tells Fast Company we won't be reading e–books in our hands in the future––they'll be... Continue reading at Fast Company
[ Fast Company | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free reading
#digital library
#company launched
#book space
#barnes noble
#crazy idea
Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#asian countries
#hong kong
The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget
[ Engadget | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patent filing
#financial rewards
Google+ is a great social media service for people to interact with friends and strangers alike. However, much like fellow social media sites Facebook and Twitter, it also serves as a great tool for bloggers and writers. Yesterday, Google announced that it is bolstering its social media service... Continue reading at Betanews
[ Betanews | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google announced
#embedded posts
#great tool
#search giant
SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bigger audience
For 35 years FSG's Roger Straus would swagger into the Frankfurt Book Fair acquiring the works of the most famous authors in the world, leaving an inimitable legacy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#famous authors
Random House parent company Bertelsmann reported this morning that profits at RH rose to 117 million euros from 113 million euros in the first half of 2012 despite a 3.4% sales decline to 915 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profits rise
#sales decline
Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent interview
#fast company
#tablet apps
#media brands
#app makers
IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week
[ Media Week | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine abcs
#ipc media
With sale up in both its education and trade groups, total revenue at Houghton Mifflin Harcourt rose 5% in the second quarter ended June 30, 2013 compared to the second quarter of 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales rise
#total revenue
People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects... Continue reading at Fast Company
[ Fast Company | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#starting point
#online publishing
#attention span
The Bookseller has begun its search for its third annual Rising Stars, a listing of the industry... Continue reading at The Bookseller
[ The Bookseller | 2013-08-07 00:00:00 UTC ]
More news stories like this |