Why Is Google Highlighting Long-Form Articles?

People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects to provide a starting point for intellectual expansion. If you Google “abortion” or “nature,” essays and long-form journalism by respected authors will pop up as the first results under a new In-Depth Articles header. Generally the assumption in online publishing is that readers want everything in bite-sized chunks. The thinking is that consumers have the attention span of a goldfish and will get distracted by a notification or a sudden urge to Tweet if a blog post or article is too long. There are data to support this, but there is also evidence that readers appreciate long pieces and will stick with them to the end. And Google pushing hefty word counts might be just what long-form needs. In a blog post announcing In-Depth results, technical staffer Pandu Nayak wrote:Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-08 00:00:00 UTC ]

Other news stories related to: "Why Is Google Highlighting Long-Form Articles?"


Tumblr and WordPress posts will reportedly be used for OpenAI and Midjourney training

Tumblr and WordPress are reportedly set to strike deals to sell user data to artificial intelligence companies OpenAI and Midjourney. 404 Media reports that the platforms’ parent company, Automattic, is nearing completion of an agreement to provide data to help train the AI companies’ models. It... Continue reading at Engadget

[ Engadget | 2024-02-27 20:56:31 UTC ]
More news stories like this


Encyclopedia Britannica once published a catalogue of humanity’s ‘102 Great Ideas’ – and it created more questions than answers

Mid-century encyclopaedias claimed the power to decide what counted as knowledge and what didn’t – much as online publishing platforms and social media companies do today. Continue reading at The Conversation

[ The Conversation | 2024-01-09 17:02:30 UTC ]
More news stories like this


Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian

[ The Guardian | 2024-01-06 16:00:14 UTC ]
More news stories like this


China Literature Buys Tencent Animation and Comics

Pursuing its strategy of seeking to further leverage IP, China Literature, China's dominant online publishing and e-book company, has bought Tencent Animation and Comics for 600 million yuan (US$83.6 million). Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this


Sub-Saharan Africa Literature and Publishing Sector Report

Sub-Saharan Africa Literature and Publishing Sector Report As we look to build on our programmes with the literature and publishing sectors in Sub-Saharan Africa, the British Council has commissioned a scoping report into the trade publishing and literature sectors across nine countries in which... Continue reading at British Council global

[ British Council global | 2023-04-17 10:35:15 UTC ]
More news stories like this


Amazon adds clip sharing to the Prime Video app on iOS

The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget

[ Engadget | 2021-11-11 20:31:33 UTC ]
More news stories like this


A Guide To Finding The Best Free Online English Literature Courses

A guide that can serve as a starting point to help you find interesting, relevant and fascinating free online english literature courses. Continue reading at Book Riot

[ Book Riot | 2021-09-21 10:40:00 UTC ]
More news stories like this


10 Arabic titles that should be translated into English

With Sharjah as London Book Fair’s guest of honour in 2022, the time is nigh – nay, now – for publishers to acquire Arabic titles for translation. But where to start? Unlike other languages such as Korean or Swedish, which have robust agenting infrastructure, very few Arab authors have agents to... Continue reading at British Council global

[ British Council global | 2021-06-29 14:19:46 UTC ]
More news stories like this


Stars and Stripes and the First Amendment

On the eve of the Trump administration presenting its budget proposals to Congress, the Wall Street Journal reported that the Pentagon plans to cut back its funding of Stars and Stripes, a government-owned—yet editorially independent—newspaper covering military matters.  That was news to the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-02-14 12:00:07 UTC ]
More news stories like this


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this


From new media to Guardian Unlimited: records of the Guardian’s first years online

Discover the Guardian News & Media Archive’s collection of records charting the Guardian’s first steps online to its development as one of the world’s most popular newspaper websites.The GNM Archive has recently catalogued a large collection of records relating to the development of the... Continue reading at The Guardian

[ The Guardian | 2019-11-06 09:48:39 UTC ]
More news stories like this


Medium may offer its own version of Pocket and Instapaper

Medium may get Instapaper-like capabilities in the future if the company decides to roll out a feature it's currently testing. App researcher Jane Manchun Wong has discovered that the online publishing platform is testing a "Save to Medum" option aft... Continue reading at Engadget

[ Engadget | 2019-09-06 13:22:00 UTC ]
More news stories like this


Verizon to Sell Tumblr to WordPress Parent Company

Verizon started looking to offload Tumblr since at least May. Now it's found a taker. Automattic Inc., the software company behind the online publishing platform WordPress, has agreed to scoop up the blogging platform both companies said Monday afternoon. Terms of the deal were not disclosed.... Continue reading at AdWeek

[ AdWeek | 2019-08-12 21:22:39 UTC ]
More news stories like this


REI shelves catalog for print magazine

No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age

[ Advertising Age | 2019-06-20 19:50:29 UTC ]
More news stories like this


6 lessons I learned by doing a paid newsletter for a year

A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-01 06:00:38 UTC ]
More news stories like this


Words Without Borders March: ‘How Political Borders Shift’

Taking as a starting point the protest over right-wing exhibitors at the 2017 Göteborg Book Fair, 'Words Without Borders' March issue focuses on politics, stereotypes, and identity in Swedish and Finnish writing. The post Words Without Borders March: ‘How Political Borders Shift’ appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-18 00:00:00 UTC ]
More news stories like this


Breaking News by Alan Rusbridger review – the remaking of journalism and why it matters now

The former Guardian editor details a revolution in journalism. Can it still perform its vital, truth-telling role?Truth is a small word liable to sanctimonious overuse and philosophical dispute, but in its humblest sense of accurate and verifiable information we like to think we know it when we... Continue reading at The Guardian

[ The Guardian | 2018-09-01 00:00:00 UTC ]
More news stories like this


The Onion Offers the Definitive Explanation of the Economics of Online Publishing

In a post headlined "Report: We Don't Make Any Money If You Don't Click The Fucking Link," The Onion this morning published what may be the definitive explanation of the economics of online publishing, particularly as it relates to social media. The unbylined post from "America's Finest News... Continue reading at Advertising Age

[ Advertising Age | 2018-03-02 00:00:00 UTC ]
More news stories like this


Bloomsday for classics

Two redrawn alphabets were the starting point for Bloomsbury Modern Classics’ 10-strong launch list, with each title sporting the work of a unique international illustrator too. Danny Arter reports. Continue reading at The Bookseller

[ The Bookseller | 2017-07-28 00:00:00 UTC ]
More news stories like this