Why Is Google Highlighting Long-Form Articles?

People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects to provide a starting point for intellectual expansion. If you Google “abortion” or “nature,” essays and long-form journalism by respected authors will pop up as the first results under a new In-Depth Articles header. Generally the assumption in online publishing is that readers want everything in bite-sized chunks. The thinking is that consumers have the attention span of a goldfish and will get distracted by a notification or a sudden urge to Tweet if a blog post or article is too long. There are data to support this, but there is also evidence that readers appreciate long pieces and will stick with them to the end. And Google pushing hefty word counts might be just what long-form needs. In a blog post announcing In-Depth results, technical staffer Pandu Nayak wrote:Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-08 00:00:00 UTC ]
News tagged with: #starting point #online publishing #attention span

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French Publishers Want to Charge Google for Republishing Articles

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[ PC World | 2012-09-05 00:00:00 UTC ]
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Get 'The Long Tail' E-Book for Free--in Comic-Book Form!

It may sound a little strange, but the SmarterComics version of this business bestseller is quite engaging. Here's your chance to read it online free of charge. Continue reading at PC World

[ PC World | 2012-02-10 00:00:00 UTC ]
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Google Highlights Individual Content Creators

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[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
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Long Form Journalism Enters the Digital Market

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[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Google is revamping Google News with more video and higher speed

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[ Advertising Age | 2018-05-04 00:00:00 UTC ]
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All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

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[ AdWeek | 2017-06-08 00:00:00 UTC ]
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Teenagers think Google is cool, study by Google finds

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[ The Guardian | 2017-04-04 00:00:00 UTC ]
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[ Engadget | 2012-03-19 00:00:00 UTC ]
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Google+ Idea Guy Says Google Still Trying to Hold Him Back

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[ AllThingsD | 2011-07-13 00:00:00 UTC ]
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[ Publishing Perspectives | 2024-03-15 06:30:16 UTC ]
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[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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