Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been around for years before finally taking off with publishers near the end of 2015, programmatic direct seems poised for a lift in 2017 thanks to renewed interest by agencies and publishers.The concept behind programmatic direct is simple: While the open ocean of digital advertising is often bought in real time, sometimes digital media buyers want to lock up particular ad inventory, especially video, on premium websites such as The New York Times ahead of time. They may want to lock in a decent price on ads they know they'll want, or just to make sure they've got the right placements for a campaign they're planning. And buying via programmatic ad tech can, in theory, make it easier to find and assemble certain consumer targets across publishers than buying with one publisher at a time. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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Chad W. Post offers an overview of some classic Brazilian texts (available in English) and some of what’s planned for the Frankfurt Book Fair, where Brazil is guest of honor. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-29 00:00:00 UTC ]
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Google is getting into the textbook business by selling and renting materials from the top five education publishers in the US. The new service will launch August 8. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
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Just a few days after Google and Twitter pushed for the government to reveal the number of security-related requests, the Obama administration and Congress have just received another salvo backed by even more tech heavyweights -- 63, to be exact. A letter signed by many of the giants covered by... Continue reading at Engadget
[ Engadget | 2013-07-18 00:00:00 UTC ]
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Tom Hanks is expected to reprise his role as Robert Langdon in the film adaptation of Dan Brown... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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A U.S. court has decided that the class-action designation of the copyright lawsuit brought against Google by the Authors Guild over the company's book-scanning project was "premature," and has returned the suit to a lower court for consideration of fair use issues.The Authors Guild filed its... Continue reading at PC World
[ PC World | 2013-07-02 00:00:00 UTC ]
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A federal appeals court on Monday threw out the approval of a class of authors in a long-running lawsuit against Google Inc. over its efforts to electronically scan millions of books from public and university libraries in order to make them available online. Continue reading at AllThingsD
[ AllThingsD | 2013-07-02 00:00:00 UTC ]
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In what is being called "an unprecedented show of solidarity," hundreds of Europe's leading publishers have joined forces to call on European Commission Vice President Joaquín Almunia to reject outright the draft measures offered by Google to end their abusive practices. Continue reading at Media Week
[ Media Week | 2013-06-26 00:00:00 UTC ]
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German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World
[ PC World | 2013-06-25 00:00:00 UTC ]
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Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget
[ Engadget | 2013-06-22 00:00:00 UTC ]
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A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week
[ Media Week | 2013-06-06 00:00:00 UTC ]
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For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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After launching two years ago, Adobe’s Digital Publishing Suite continues to grow its popularity among publishers that want to improve their digital portfolio. As more and more consumers turn to mobile digital devices for their everyday rea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-22 00:00:00 UTC ]
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Random House parent Bertelsmann has made "significant strides" in implementing its... Continue reading at The Bookseller
[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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The gist: "Apple knew that the plan it was proposing involved a ‘dramatic business change’ for publisher defendants." Continue reading at AllThingsD
[ AllThingsD | 2013-05-15 00:00:00 UTC ]
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A US federal appeals court has questioned the reasoning behind a class-action lawsuit against Google over its effort to digitise millions of books, suggesting that many authors could benefit from the project. Continue reading at Stuff
[ Stuff | 2013-05-09 00:00:00 UTC ]
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Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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