Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
News tagged with:
#palm springs
#ad business
#neal mohan
#press release
Despite being set in the 1980s, David Simon’s new show seems spookily topical. It’s not the only TV series that has turned up in the right place at the right time...David Simon’s new series Show Me a Hero provides everything you might expect from a TV-maker with The Wire, Homicide: Life on the... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv series
#non-fiction book
The sharp rise in mobile readership has forced publishers to ask themselves hard questions about their site performance. Joining the likes of GQ and The Washington Post, Vox Media has taken a hard look at its page load time, cutting it in half to an average of 11.5 seconds. Vox did this by... Continue reading at Digiday
[ Digiday | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vox media
#sharp rise
#mobile readers
#bounce back
In Kushner's 12th book, 'Nine Essential Things I've Learned About Life,' he offers reasons to come back to religion for those who have walked away. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#life lessons
#ve learned
Paper says use of Mail Online article was ‘at odds’ with its ‘journalistic standards’Mario Vargas Llosa, the Nobel prize-winning author, has slammed the New York Times for publishing what he called “slanderous and perfidious” gossip that, it transpired, was culled from the Daily Mail’s... Continue reading at The Guardian
[ The Guardian | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter account
#daily mail
Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#larger reach
#core audience
#ad formats
#publishing partners
#promoted tweets
#targeting capabilities
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tonight show
#daily show
#jon stewart
That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#york university
#sell online
#chinese consumers
This weekend's damning 'New York Times' article painting Amazon as a "bruising workplace" continues to draw attention, this time from the government. According to the AP, House Democratic leader Nancy Pelosi has assured the public that the company will be complying with various labor standards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#draw attention
Anthony Bourdain, Alice Waters, Mark Bittman, and Yotam Ottolenghi are among the cookbook authors who contributed recipes to 'Soup for Syria: Recipes to Celebrate Our Shared Humanity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anthony bourdain
#alice waters
#mark bittman
#yotam ottolenghi
#cookbook authors
Never being 'out of print' is not good news You can't self-publish. Because you can't get your rights back. And your book is nowhere to be seen. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights back
The company’s quarterly earnings call beats analysts’ expectations despite a fall in total revenue from the previous quarter and a net loss of $379mNews Corp, owner of the Wall Street Journal and the Times, reported a better-than-expected quarterly results as strong growth in its digital real... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#total revenue
#net loss
#strong growth
#print business
#rupert murdoch
Public library authorities face cuts of up to 40% in their funding by 2020 and most are already struggling to provide an adequate service to their communities. Some such as Herefordshire are considering closing or transferring to volunteer groups all their libraries except the central library.... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#volunteer groups
#central library
The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined.Earnings excluding some items were 13 cents a share, the New York-based company said in a statement. That compares with the 11-cent average of... Continue reading at Advertising Age
[ Advertising Age | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fell short
Being sold to Nikkei brings a Japanese-style code of behaviourThe FT has not joined the Independent Press Standards Organisation, or its rival Impress project; it is doing its own regulation thing. And it’s worth pausing over that decision as the Pink One becomes a Rising Sun under Nikkei... Continue reading at The Guardian
[ The Guardian | 2015-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#circulation practices
#good sense
In September, Pope Francis will make his first papal visit to the United States, stopping in Washington, D.C.; New York City; and Philadelphia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#papal visit
#pope francis
Letter to the FT by Daily Mail group director on the difference between business ownership based on ‘long term value’ and the need to make quick profitsA short letter in Wednesday’s Financial Times makes for fascinating reading. Stimulated by Pearson’s sale of the FT to Nikkei, it poses profound... Continue reading at The Guardian
[ The Guardian | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#fascinating reading
#early 1990s
Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital growth
#betting big
#publishing industry
Oklahoma poet Nathan Brown is garnering attention during his book tour for a poem touching on the life of Presidential candidate Donald Trump. The post Timely Poet’s Tour Trumps Trump with Trump appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trump appeared
#book tour
Recently, I bought a copy of a 1972 anthology called "Works in Progress" that includes what appears to be the only published screenwriting by Joan Didion and John Gregory Dunne. The sample in question features the first 44 pages of "Play It As It Lays," the 1972 film based on Didion's novel of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joan didion
Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper. Discussions with The Economist Group& ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#economist magazine
#business publishing
#announced plans
#economist group