Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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A new play will pick up the story of Harry Potter where the seventh and final volume of JK Rowling's saga left off, with a plot involving a grown-up Harry and his youngest son, Albus. Continue reading at Stuff
[ Stuff | 2015-10-24 00:00:00 UTC ]
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'Potter' fans now know what the upcoming play will be about and it involves more of the characters from the book series than they may have thought. The show is set to open in London in the summer of 2016. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-10-24 00:00:00 UTC ]
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HarperCollins Children’s Books has sold the US rights for Ross Welford’s Time Travelling with a Hamster to Penguin Random House US for a six-figure dollar sum. Continue reading at The Bookseller
[ The Bookseller | 2015-10-24 00:00:00 UTC ]
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Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council includingTelegraph chief Murdoch MacLennan. Google ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Internet giant says funding will have ‘no strings attached’, with larger grants needing approval from a council including the Telegraph’s Murdoch MacLennanGoogle has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants... Continue reading at The Guardian
[ The Guardian | 2015-10-22 00:00:00 UTC ]
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In 1990, Pierre N. Leval, then serving as a federal judge, ran across an unexpected stumbling block while crafting a Harvard Law Review article about the “fair use” doctrine of American copyright law. To wit, he was worried that quoting his own cases, exactly as they had been published in law... Continue reading at Slate
[ Slate | 2015-10-20 00:00:00 UTC ]
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The Bookseller and The Sunday Times are to run weekly ebook bestseller charts, with data supplied by all of the main trade publishers to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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A federal appeals court in New York City dismissed a copyright infringement lawsuit Friday filed against Mountain View-based Google Inc. alleging that the technology giant's program to create digital copies of books should not be allowed. The decision is a loss to the authors whose books are... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-17 00:00:00 UTC ]
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Google can continue to scan millions of books without violating copyright laws, a US court had ruled. Continue reading at BBC World
[ BBC World | 2015-10-17 00:00:00 UTC ]
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Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek
[ AdWeek | 2015-10-17 00:00:00 UTC ]
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His crown keeps him alive, but it also drove him crazy. A new "Adventure Time" comic book miniseries is on the way and it's centered around a truly heartbreaking character, the Ice King. "Adventure Time: Ice King" will be the first comic book series to focus exclusively on the princess-obsessed... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-17 00:00:00 UTC ]
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Doing the reading before class may not have been the highest priority while you were in school. But here’s some text you may actually want to dive into: a primer on all the cool, new features of Android Marshmallow. Google just published its Quick Start Guide, a free eBook that anyone can grab... Continue reading at PC World
[ PC World | 2015-10-17 00:00:00 UTC ]
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A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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The U.S Court of Appeals for the Second Circuit has rejected the Authors Guild's appeal and affirmed that Google’s library book scanning project is protected by fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Google's goal of scanning millions of out-of-print books for online access has drawn the ire of authors and publishers for years. Today, a US appeals court ruled that the practice is in fact legal. Claims of infringement brought by the Authors Guil... Continue reading at Engadget
[ Engadget | 2015-10-16 00:00:00 UTC ]
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An appeals court rejected the claims of the Authors Guild that Google's massive book scanning project is copyright infringement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Google's book scanning project constitutes fair use under U.S. copyright law, an appeals court confirmed Friday, ending a ten-year legal fight by the Authors Guild and other writers' groups to have it stopped. Google began working with libraries in 2004 to digitize their book collections,... Continue reading at PC World
[ PC World | 2015-10-16 00:00:00 UTC ]
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Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian
[ The Guardian | 2015-10-14 00:00:00 UTC ]
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