Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying interstitials on mobile sites after Jan. 10 may pay a price in their ranking among search results.There are exceptions "if used responsibly," Google said in a blog post: Interstitials to verify people's ages, dialogues to sign into a paywall and banners that use "a reasonable amount of screen space" won't be penalized. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-24 00:00:00 UTC ]
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Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
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For the Malaysian bookselling and publishing communities, the first quarter of the year leading up to the 6% goods and services tax (GST) implementation on April 1 was tumultuous and disruptive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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According to a Pew survey released today, of those who have used a public library website in the past year, 50% accessed it using a mobile device, up from 39% in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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The International Publishers Association (IPA) has said it is "appalled" at recent attacks on newspaper offices and a bookshop in Turkey, and has called on the Turkish government to do more to take action to "stem the tide of assaults". The group said the violence was politically motivated, and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek
[ AdWeek | 2015-08-26 00:00:00 UTC ]
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Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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In anticipation of Sunday's debut of "Fear the Walking Dead," AMC released the first three minutes of the pilot on the show's Facebook page. Serving as a companion series to the most-watched show in cable television history, "The Walking Dead," the new series opens with an unsettling look at one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-21 00:00:00 UTC ]
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Political editor admits regret over row with Alex Salmond during independence campaign but says response was unjustifiedThe BBC political editor Nick Robinson has compared protests against his coverage of the Scottish independence referendum to treatment of the media in Vladimir Putin’s... Continue reading at The Guardian
[ The Guardian | 2015-08-21 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at Digiday
[ Digiday | 2015-08-07 00:00:00 UTC ]
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BBC reporter Andrew Hosken builds a comprehensive picture of the Islamic State, their ideology, and what life is like under their regime. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Will social media and aggregated preferences sweep away book reviewing and literary culture? There’s nothing new about the death of literatureThe writer Caleb Crain is unhappy about “the intrusion of counting into the life of literature”. He believes that big data and predictive-taste algorithms... Continue reading at The Guardian
[ The Guardian | 2015-08-06 00:00:00 UTC ]
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Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
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