Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying interstitials on mobile sites after Jan. 10 may pay a price in their ranking among search results.There are exceptions "if used responsibly," Google said in a blog post: Interstitials to verify people's ages, dialogues to sign into a paywall and banners that use "a reasonable amount of screen space" won't be penalized. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-24 00:00:00 UTC ]
News tagged with:
#digital publishers
#mobile sites
#search results
Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#push notifications
#content discovery
#publish content
#mobile content
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer engagement
#web pages
Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post meredith
Citing a major uptick in Internet piracy, the Authors Guild has urged Congress to require ISPs to monitor and filter the Internet for pirated works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#require isps
#authors guild
#copyright law
In the excerpt, an older Scout returns home from New York, and readers learn surprising news about her brother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mixed reaction
#harper lee
Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#library users
#mobile app
#week announced
#baker taylor
How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital brands
#traditional publisher
#print counterparts
#digital book
No mother wants to send a son to war--especially not a mother who is a Unitarian Universalist chaplain and pacifist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-06 00:00:00 UTC ]
More news stories like this |
With 600,000 books sold, the startup Lost My Name is redefining personalization in publishing.There's no company sign or logo out front. No indication of any kind that this quiet stretch of Pritchard's Road in East London includes the headquarters of a global publishing sensation. A squat,... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#picture book
The Guardian, 29 June 1970: A report says that despite the introduction of television, gross newspaper consumption has risen substantially Contrary to the popular belief of the public who read them, the publishers who print them, and the pundits who write for them, newspapers have lost little of... Continue reading at The Guardian
[ The Guardian | 2015-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#printed word
#published today
#trinity college
#marshall mcluhan
#popular belief
After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chris tuff
#content users
#advertisers today
#tv budgets
Google and its lobbyists have had more meetings with European Commission officials than any other company, according to figures published by Transparency International on Wednesday.With 32 meetings logged between December and June, Google’s lobbying is topped only by that of BusinessEurope,... Continue reading at PC World
[ PC World | 2015-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#local authorities
#european commission
As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad spend
#recent report
#mobile usage
Google has launched News Lab, a one-stop website that shows journalists how its tools can help them research, report and promote their stories. The intent is to "collaborate with journalists and entrepreneurs to help build the future of media." Google is joining a crowded field of websites... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#including facebook
#crowded field
The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news publishers
Regional publisher to launch titles such as the Bristol Post and Leicester Mercury through apps that launch at 5pm dailyLocal World is to launch digital evening editions for 10 of its titles, including the Bristol Post, Leicester Mercury and Nottingham Post.The regional newspaper publisher has... Continue reading at The Guardian
[ The Guardian | 2015-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nottingham post
#leicester mercury
#regional publisher
#launch titles
The first American to contract and survive Ebola during last year's outbreak says the epidemic raises not just medical, but also ethical and theological questions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-18 00:00:00 UTC ]
More news stories like this |
Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile app
During a recent talk show chat, "Game of Thrones" actress Maisie Williams revealed she had listened to fans' online opinions when crafting her scrappy Arya Stark character, originally written as a left-handed swordswoman in George R.R. Martin's book series. "The fans are so die-hard; they're... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book series
#originally written
#mixed blessing
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#automated fashion
#inventory programmatically
#automated system
#digital properties