Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments... Continue reading at Digiday
[ Digiday | 2016-06-08 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times
[ The New York Times | 2016-06-06 00:00:00 UTC ]
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Orchard Books has partnered with high street clothing retailer Monsoon for the launch of Rosie Banks’ new children’s series Secret Princesses. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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The BBC today relaunched Love to Read, a campaign that celebrates reading for pleasure, at Hay Festival. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara... Continue reading at AdWeek
[ AdWeek | 2016-05-31 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Trade bodies representing publishers and booksellers in Europe have welcomed the fact that new European Commission rules on geo-blocking do not apply to ebooks, for the time being. Continue reading at The Bookseller
[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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Stephen Fry is supporting libraries by appearing in a new poster campaign from the Chartered Institute of Library & Information Professionals (CILIP). Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Leading publishing figures, including Waterstones m.d James Daunt, chair of Penguin Random House UK Gail Rebuck, author Philip Pullman and poet laureate Carol Ann Duffy, have signed a letter to say they believe leaving the European Union would "severely weaken" the UK's creative industries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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Digital media is arguably making its analog counterparts less important. For instance, an old vinyl album or rare CD can be streamed -- the physical version just takes up space and can be a burden. The same can be said for books -- having a house full of bound sheets of paper is sort of... Continue reading at Betanews
[ Betanews | 2016-05-17 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Google’s scanning project and the subsequent lawsuits once commanded the attention of the publishing and library worlds. But in the end, the litigation merely confirmed a few realities of modern publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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A Lancashire MP has criticised plans to close 29 libraries in the region and is launching a petition to get the council to “seriously consider” other alternatives. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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In issuing a preliminary injunction, judge Brian Jackson ruled that the law “creates a chilling effect on free speech.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-01 00:00:00 UTC ]
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Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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At its April 15 conference, the Supreme Court declined to take up Authors Guild v. Google, effectively ending one of the defining copyright battles of the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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The US Authors Guild’s appeal against the earlier ruling that allows the tech giant to scan millions of books under ‘fair use’ has been rejected by the Supreme CourtA long-running face-off between the US Authors Guild and Google over the search engine’s scanning of millions of books was brought... Continue reading at The Guardian
[ The Guardian | 2016-04-19 00:00:00 UTC ]
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