Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget
[ Engadget | 2021-02-17 18:42:24 UTC ]
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News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian
[ The Guardian | 2021-02-17 17:11:57 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post
[ The Washington Post | 2021-02-09 13:00:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 23:06:43 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Betty Friedan’s The Feminine Mystique will be published in e-book in the UK for the first time by Bookouture’s non-fiction imprint Thread. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 11:53:06 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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Children’s book podcast and radio show "Down the Rabbit Hole" is starting 2021 with a new presenting and production team, including author Sam Sedgman, Scholastic's Hannah Love, Little Tiger's Charlie Morris and The Bookseller's Caroline Carpenter. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 02:08:20 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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The Stanfords Travel Writers Festival is going digital this year with a line-up including Raynor Winn, William Dalrymple, James Naughtie and Simon Reeve. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 04:31:56 UTC ]
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