Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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The books of the last two decades show how overreacting to the attacks unmade America’s values. Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 10:00:07 UTC ]
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The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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The purchase of Workman is the publisher’s sixth acquisition in eight years—and its biggest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Workman Publishing, more than 50 years old, is one of the United States' largest independent publishers with a focus in nonfiction. The post Hachette Book Group Announces Acquisition of Workman Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 21:05:46 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
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At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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In her latest Graphic Content column, Hillary Chute looks at new books from Kristen Radtke and Lizzy Stewart, as well as a first graphic novel from Anne Carson. Continue reading at The New York Times
[ The New York Times | 2021-07-29 09:00:05 UTC ]
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Leonard’s ‘M, King’s Bodyguard” is an atmospheric, tightly plotted mystery set in Edwardian London Continue reading at The Washington Post
[ The Washington Post | 2021-07-27 07:00:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Last year, C&C Offset celebrated its 40th anniversary by embarking in earnest on a path toward transforming its printing floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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With budget constraints and shorter times to market, publishers are turning to digital proofs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget
[ Engadget | 2021-07-19 09:14:25 UTC ]
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Cast your vote for one of the six books on the list to become the next #FallonSummerReads book club selection. Votes are due July 18th! Continue reading at Book Riot
[ Book Riot | 2021-07-15 18:52:12 UTC ]
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In a notice sent to library customers this week via their vendors, e-book titles from Houghton Mifflin Harcourt will soon be available via a 26-lend metered access model, a change from its previous perpetual access terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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San Diego Comic-Con and other pop culture conventions juggle online and in-person events as they adapt to the new new normal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
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Research commissioned by Penguin Random House has revealed only 0.7% of English Literature GCSE students in England study a book by a writer of colour while only 7% study a book by a woman. Continue reading at The Bookseller
[ The Bookseller | 2021-06-28 22:57:04 UTC ]
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