Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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London-based Clarivate has completed its $5.3 billion purchase of ProQuest in a deal that creates a powerhouse in the library and information publishing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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Marc Myers’s oral history looks at the explosion of rock concerts over four decades. Continue reading at The Washington Post
[ The Washington Post | 2021-12-01 12:00:00 UTC ]
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HarperCollins has completed its acquisition of Pavilion Books, finalising a deal it announced in October. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 17:04:04 UTC ]
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Yomi Sode, Raymond Antrobus and Victoria Adukwei Bulley are among 17 contemporary Black British poets recording their poems for a new collection by the Poetry Archive and Obsidian Foundation. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 19:40:50 UTC ]
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Penguin Random House worldwide chief executive Markus Dohle says he is "optimistic" about the future of the publishing industry, claiming "it's the best time in this business since Gutenberg invented the printing press". Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 11:07:03 UTC ]
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Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget
[ Engadget | 2021-11-12 18:47:14 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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New polling from the Publishers Association (PA) has revealed 61% of respondents feel proud when a UK book has global success, as the organisation continues to urge against copyright changes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 22:10:30 UTC ]
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The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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The Centre for Literacy in Primary Education welcomes steep increase in representation, but warns there are ‘no quick fixes’The proportion of children’s books featuring a minority ethnic character has almost quadrupled in the last four years, according to a new survey – but researchers say “we... Continue reading at The Guardian
[ The Guardian | 2021-11-04 14:36:37 UTC ]
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Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget
[ Engadget | 2021-11-04 13:42:55 UTC ]
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The Department of Justice sues to block the acquisition of Simon and Schuster from Penguin Random House. Continue reading at Book Riot
[ Book Riot | 2021-11-02 16:56:25 UTC ]
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The Department of Justice has sued to block Penguin Random House’s proposed acquisition of Simon & Schuster, arguing that it "would result in substantial harm to authors." Lawyers for PRH said that they expect the case to go to trial sometime in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected". Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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The publisher's pro-rated terms and its temporary story time permissions will now run through March, 31, 2022, as the pandemic continues to impact schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Two leaders in the fields of investment and finance took questions from book industry journalists in this year's Frankfurt Studio program. The post Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-21 07:40:41 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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