Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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In a keynote Q&A with HarperOne executive editor Rakesh Satyal, Ijeoma Oluo advocated for ordinary people dismantling racism at the grassroots level and spoke about her forthcoming book, 'Be a Revolution.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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The first Editors' Picks panel at the U.S. Book Show was held the afternoon of May 25, with 'PW' comics reviews editor Meg Lemke hosting eight book editors to discuss upcoming titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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In a conversation at the U.S. Book Show, two agents and two editors provided an in-depth look at perhaps the most heated issue in publishing in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Keanu Reeves discusses his comic book debut, 'BRZRKR,' with his collaborators, writer Matt Kindt and illustrator Ron Garney. The series tells the epic tale of B., a demigod with a curse for violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Production companies remain eager to acquire new material, U.S. Book Show panelists discussing literary IP agreed—although how the relationship between theaters and streaming services plays out, they added, is far from decided. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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In his May 25 keynote at the U.S. Book Show's Libraries Are Essential program, author and sociologist Eric Klinenberg called libraries "the best exemplars of our collective life," arguing that strong libraries will be key to the nation's recovery after a historically challenging year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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A panel of indie booksellers discussed survival in a post-pandemic world, including the impact upon them of Amazon's predatory practices, and called upon publishers to recognize the e-tail giant's effects on independent bookselling as an industry-wide problem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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In the U.S. Book Show's opening panel, experts discussed the many concerns surrounding the future of the publishing office, the best practices to help bring them back safely, and how the business has changed in an age of remote work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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The U.S. Book Show’s opening seminar will offer attendees a look at challenges and opportunities for libraries in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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The Caldecott Medalist and genre-defying storyteller Brian Selznick will speak about his new book and do a live q&a at the inaugural U.S. Book Show on May 27. Here's a preview. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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The inaugural U.S. Book Show will feature keynotes from Oprah Winfrey, Keanu Reeves, Elizabeth Warren, and many more. Take a look at our featured speaker programming here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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From current affairs to comics and mysteries to middle grade, here are the big fall titles our reviews editors will be discussing with their editors at the inaugural U.S. Book Show from May 25 to 27. Mark your calendars! Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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Visit more than 100 virtual booths at the U.S Book Show to meet authors and publishers and get swag. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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BIPOC employees represented 47.8% of new hires by the Hachette Book Group in 2020, and the percentage of titles acquired from BIPOC authors and illustrators increased to 29%, from 22%. CEO Michael Pietsch acknowledged that despite the improvement, much more work needs to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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Publishers Weekly's new virtual book publishing trade show, the U.S. Book Show, will feature Oprah Winfrey as its opening keynote speaker, and actor Keanu Reeves will speak on a panel about his new graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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From 26 May to 6 June, more than 200 acclaimed writers, historians, poets and pioneers will appear at Hay Festival 2021, broadcasting for free online.The British Council is supporting a series of six events at the festival, including the opening gala event ‘A Night of Hope’, featuring HRH The... Continue reading at British Council global
[ British Council global | 2021-05-10 13:40:55 UTC ]
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Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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