Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
News tagged with:
#moving forward
#apple tv
#media companies
As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with:
#buy huffpost
#minority stake
#ad platform
#digital media
Total book sales across the industry fell by 11% in the first six months of 2020, despite a big increase for fiction and a surge in digital formats, figures released by the Publishers Association (PA) show. Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 17:51:49 UTC ]
More news stories like this | News stories tagged with:
#digital formats
#figures released
#publishers association
Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian
[ The Guardian | 2020-11-11 18:02:04 UTC ]
More news stories like this | News stories tagged with:
#online news
#amazon prime
#raising fears
#digital news
#digital media
You would expect the recent coronavirus crisis to have helped digital entertainment, but with reading it is still led by the traditional hardback and softback formats. However, the pandemic is helping to dethrone physical books, as people are more cautious about going out. While paper books... Continue reading at Betanews
[ Betanews | 2020-11-11 10:35:53 UTC ]
More news stories like this | News stories tagged with:
#paper books
#current state
#hardback
#physical book
The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. The post ‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-10 05:01:23 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
Penguin Random House executives this week confirmed that the publisher is extending its "temporary" digital license terms for e-books and digital audio in libraries and schools through March 31, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audio
#libraries
#penguin random house
Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-04 05:01:32 UTC ]
More news stories like this | News stories tagged with:
#connected tv
#digital publishers
A digital Irish children's book festival is launching later this month, in association with Dublin's Pavilion Theatre. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 03:24:57 UTC ]
More news stories like this | News stories tagged with:
#book festival
#children's book
AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
More news stories like this | News stories tagged with:
#video games
#technical specifications
#20th century
#novelists
A 55% increase in digital sales plus higher online revenue led to a 10% increase in sales while pre-tax profits more than doubled at Bloomsbury in the six-month period ended August 31, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital sales
#55% increase
#10% increase
#pre-tax profits
#bloomsbury
The seventh Aké Arts and Book Festival in Lagos is all online and available for all to see. Events are free and open to the public. The post Nigeria’s Digital Aké Arts and Book Festival Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-22 19:32:42 UTC ]
More news stories like this | News stories tagged with:
#post nigeria
#book festival
Following the recent slate of virtual regional bookseller conferences, both organizers and participants anticipate that in-person gatherings will make a return someday and will be part of a hybrid model that includes enhanced virtual programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller
Thank you, universe: We’re getting a queer Canadian grunge-era comedy series about Tegan and Sara Quin directed by Clea DuVall, and there’s literally nothing I can do to make that sentence better. The show will be based on High School, the sisters’ memoir of their adolescence in Calgary,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-21 18:12:12 UTC ]
More news stories like this | News stories tagged with:
#show based
#literary hub
#memoir
Rosanna Warren’s enlightening book is rich with anecdote and cameos by early 20th-century intellectuals Continue reading at The Washington Post
[ The Washington Post | 2020-10-21 16:02:01 UTC ]
More news stories like this | News stories tagged with:
#biography shows
#rosanna warren
The world's largest trade show registered 4,165 buyer and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-19 08:14:46 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
More news stories like this | News stories tagged with:
#saga egmont
#egmont
The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
More news stories like this | News stories tagged with:
#pandemic lockdowns
#frankfurt book fair
PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with:
#six-strong shortlist
Since introducing the Google News Initiative in 2018, the company has used the $300 million journalism project to fight disinformation and help publishers make money. Now, Google is also investing in journalism-specific software with Journalist Studi... Continue reading at Engadget
[ Engadget | 2020-10-14 11:00:47 UTC ]
More news stories like this | News stories tagged with:
#publishers make
Sales of downloadable audio jumped 32% in August over a year ago and e-book sales rose 14.6%. With hardcover sales up 29% in the month, sales of adult books rose 13.2% in August, according to AAP's BookStat. Total industry sales inched up 0.3% in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#hardcover sales
#adult books
#e-book sales