Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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Author Kim Coleman Foote and her publisher, Sarah Jessica Parker, will discuss Coleman Foote's forthcoming book, 'Coleman Hill,' with Well-Read Black Girl executive director Glory Edim on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Jeff Smith will be in conversation with fellow graphic novelist Tillie Walden and 'The Beat' editor-in-chief Heidi MacDonald on Tuesday, May 23, 4:30–5 p.m. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Hip hop legend Chuck D will discuss 'Stewdio: The Naphic Grovel Artrilogy of Chuck D,' the first book from the rapper's new imprint at Akashic, with 'New Yorker' staff writer Kelefa Sanneh on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Minneapolis-based Macmillan house rep Tom Leigh hopes the third time will be the charm: he’s been nominated twice before for PW rep of the year, in 2008 and in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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National ambassador for young people’s literature Meg Medina, Public Enemy frontman Chuck D, and bestselling novelist Lauren Groff are among the authors and comics creators appearing live at the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Emily Bates, senior manager for in-house sales of Penguin Random House adult titles, calls herself a “jack-of-all-trades” rep. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Meg Medina will be in conversation with Amber Williams, editorial director of the 'New York Times for Kids,' on Wednesday, May 24, 10:30–11 a.m. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Hachette Book Group sales rep Julie Isgrigg took what she calls a “nontraditionalist path” through the book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Now in its third year, the U.S. Book Show is back as a hybrid event—in-person and livestreaming to a virtual audience at NYU’s Kimmel Center in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Throughout 2023, the Midtown Scholar Bookstore is celebrating 20 years as a bricks-and-mortar destination in Harrisburg, Pa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Elle Key and Keegan-Michael Key will discuss their forthcoming book, 'The History of Sketch Comedy,' on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Lauren Groff will discuss her forthcoming novel, 'The Vaster Wilds,' with novelist Meg Wolitzer on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Matthew Gray Gubler, whose book 'The Little Kid with the Big Green Hand' hits shelves in September, will deliver the closing children’s and YA keynote on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Iraqi writer Shahad Al Rawi, who was shortlisted for this year’s Sheikh Zayed Book Award in the young author category, will speak with the New Yorker’s Yasmine AlSayyad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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At Edmonds Bookshop in the historic town center of Edmonds, Wash., Michelle Bear refers to herself not as the owner but as “the most recent and honored caretaker.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Meet the authors behind some of the adult, children’s, and graphic titles on PW’s radar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Main Street Books in Lafayette, Ind., is a favorite of Angry Robot Books publicist Caroline Lambe, who appreciates the eight-year-old indie as a “wonderful proactive supporter of inclusivity, regularly posting on its socials about the book buying bans and what positive action to take.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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A robust slate of programming highlights the crucial work of libraries and librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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This year’s U.S. Book Show was made possible, in part, with the support of the following partners Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Sara Hoerdeman, the American Academy of Pediatrics marketing manager for consumer products, didn’t just nominate Harvey’s Tales in Geneva, Ill., to be PW’s 2023 Bookstore of the Year: she wrote a 500-word love letter extolling the virtues of the five-year-old indie, located in an upscale suburb... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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