Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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In this in-depth BookBeat review, let’s find out what makes this service better than Scribd for English-language audiobook listeners. Continue reading at Book Riot
[ Book Riot | 2023-03-24 10:33:00 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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The book publishing trade show produced by 'Publishers Weekly,' now in its second year, will run as a hybrid event May 22-25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
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The Black, Indigenous, and people of color-focused bookstore in Pasadena, California opened to customers lined up around the block. Continue reading at Book Riot
[ Book Riot | 2023-02-20 14:38:53 UTC ]
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Plex now has the capability to skip intros and credits, so you don't have to sit through them if you don't want to. The streaming media service has introduced its new "Skip Credits" feature, a couple of years after a similar feature debuted for intros, and it shows up as a button at the bottom... Continue reading at Engadget
[ Engadget | 2023-02-16 12:45:54 UTC ]
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Texas Bookman, a division of Half Price Books, will hold its second annual Texas Remainder Expo (T-Rex), March 7-9, in Carrollton, Tex., just outside Dallas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
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Growing up, the library was not just Amanda Oliver’s favorite place but also her “first beloved destination, first embodied center… it was absolutely sacred.” However, soon after Oliver began her career as a librarian at a Title I school and then in the D.C. public library system, she witnessed... Continue reading at Electric Literature
[ Electric Literature | 2023-01-05 12:00:00 UTC ]
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By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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Funny, frank and intimate … in recent years, the live versions of audio shows have shot up by 2,000%. Now, comedians are selling out auditoriums nationwideWhen Freddie Mercury jogged on to the stage at Live Aid, he knew he had the crowd in the palm of his hand. When comedian and radio host John... Continue reading at The Guardian
[ The Guardian | 2022-12-27 15:00:24 UTC ]
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If you need a break from the hustle and cheer of the holidays, there’s nothing better than the ultimate escapist genre: sci-fi. This year has been a good one for those who like their entertainment off-planet or otherwise removed from our reality. We finally got a Predator sequel that isn’t... Continue reading at Engadget
[ Engadget | 2022-12-26 14:15:37 UTC ]
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Unit sales of print books had one of their best weeks of the year last week, but it wasn’t quite enough to top sales from a year ago. As a result, unit sales fell 4.1%, marking one of the smallest declines this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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Activist and former pastor Lenny Duncan discusses a personal transformation as well as a spiritual call to action for others in their third book, 'Dear Revolutionaries' (Broadleaf, Feb.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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The Internet is getting weird again. Twitter’s recent stumbles under new ownership have surprisingly shined a quick light on the world of federated and decentralized social networking services, like Mastodon. These services are peer-to-peer or community-run networks, depending on the... Continue reading at PC World
[ PC World | 2022-11-30 11:45:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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These picture book biographies of authors, including John Ronald's Dragons: The Story of J.R.R. Tolkien, show children how they can use their words to describe their inner and outer worlds. Continue reading at Book Riot
[ Book Riot | 2022-11-15 11:31:00 UTC ]
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As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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