Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy.  The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago.  Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
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Why putting social workers in public libraries could help Montrealers in crisis

As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC

[ CBC | 2023-07-10 08:00:00 UTC ]
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Amazon is selling two Echo Show 5 Kids smart displays for the price of one

If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget

[ Engadget | 2023-06-22 16:30:34 UTC ]
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The Morning After: All the cool things Netflix showed off over the weekend

Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget

[ Engadget | 2023-06-19 11:15:23 UTC ]
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Saint Dolly does it again: Imagination Library expands free book efforts in California

Dolly Parton's Imagination Library will expand its program to send children free books across all 58 California counties, Gov. Gavin Newsom announces. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-07 15:51:03 UTC ]
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David Attenborough's new series at last shows dinosaurs in all their feathered glory | David Hone

The prehistoric age has been stuck in a cultural rut since Jurassic Park. As a palaeontologist, I’m glad to see this era is overThe utterly extraordinary Prehistoric Planet has returned this week for a second season and, as a palaeontologist, I remain utterly enthralled by the whole thing. You... Continue reading at The Guardian

[ The Guardian | 2023-05-26 11:08:56 UTC ]
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U.S. Book Show 2023: Tillie Walden and Jeff Smith on Putting Characters in Peril

Two Eisner Award winners—Tillie Walden and Jeff Smith—spoke with Comicsbeat.com editor-in-chief Heidi MacDonald at the U.S. Book Show on May 22 about their forthcoming work: Walden’s 'Clementine (Vol. 2)' and Smith’s companion to his long-running BONE comic book series, 'More Tall Tales.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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U.S. Book Show 2023: Matthew Gray Gubler Closes Out Children’s Day

The third day of the U.S. Book Show was capped off on an entertaining note with a keynote given by Matthew Gray Gubler; the actor-turned-children’s book author-illustrator, who is known for his role as Dr. Spencer Reid on 'Criminal Minds,' made a segue into the literary world with the 2019... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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U.S. Book Show 2023: Meg Medina on Her 'Rebellious' Books for Young Readers

On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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U.S. Book Show 2023: Adult Day in Photos

Lauren Groff, Keegan Michael Key, Sarah Jessica Parker, and more joined the U.S. Book Show on May 24 to discuss this year's most exciting forthcoming adult fiction and nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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U.S. Book Show: Human Connection Powers the Book Business

Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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U.S. Book Show 2023: Jacqueline Woodson Works from Memory and Empathy

At a lunch-hour keynote on May 24, National Book Award winner and former National Ambassador for Young People's Literature Jacqueline Woodson sat down with bookseller Miwa Messer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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U.S. Book Show: B&N CEO Says Chain Is in Midst of Significant Change

As Barnes & Noble continues to put its troubled past behind it, CEO James Daunt outlined the "process of change" at the company, which includes renovating stores to make them more appealing, empowering employees, adding sidelines, and renewing the browsing experience both offline and on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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U.S. Book Show 2023: Comics and Graphic Novels Day in Photos

A who's who of comics writers and graphic novelists—and a surprising number of hip hop legends—joined the U.S. Book Show on May 23 to discuss this year's most exciting forthcoming books in the comics format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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U.S. Book Show 2023: Midtown Scholar, Emily Bates Named PW Bookstore, Rep of the Year

In a virtual awards show, 'PW' editorial director Jim Milliot named Midtown Scholar in Harrisburg, Pa., the Bookstore of the Year and PRH's Emily Bates the Sales Rep of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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U.S. Book Show 2023: Libraries Confront Post-Pandemic Challenges

The U.S. Book Show kicked off with lively discussions of the recent wave of book bans across the country, how citizens can successfully fight against those who would restrict our freedom to read, and how libraries and publishers can be strategic partners in enabling access to digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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Drawing Is Power! Chuck D Launches Book and Imprint at U.S. Book Show

Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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U.S. Book Show 2023: Main Street Books

Main Street Books in Lafayette, Ind., is a favorite of Angry Robot Books publicist Caroline Lambe, who appreciates the eight-year-old indie as a “wonderful proactive supporter of inclusivity, regularly posting on its socials about the book buying bans and what positive action to take.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Julie Isgrigg

Hachette Book Group sales rep Julie Isgrigg took what she calls a “nontraditionalist path” through the book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: AAPI Communities in Conversation

AAPI Communities in Conversation will feature a series of panels centered on Asian American and Pacific Islander voices, books, cultures, and experiences, and feature authors, creators, and librarians. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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