Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy.  The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago.  Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
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Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren

During the Digiday Publishing Summit Europe, Dow Jones’s evp of data and AI detailed the role that the publisher’s AI steering committee plays in its use of generative AI technologies. Continue reading at Digiday

[ Digiday | 2024-11-05 05:01:00 UTC ]
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Luke Evans’ memoir shows why there’s no such thing as a gay Jehovah’s Witness

The only documented experiences we have about growing up LGBTQ+ as a Jehovah’s Witness comes from former members, like Evans, who have left – or been forced to leave. Continue reading at The Conversation

[ The Conversation | 2024-10-30 17:20:20 UTC ]
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Election 2024: How will the candidates regulate big tech?

The US presidential election is in its final stretch. Before election day on November 5, Engadget is looking at where the candidates, Kamala Harris and Donald Trump, stand on the most consequential tech issues of our day. The Biden administration has been more aggressive than almost any in... Continue reading at Engadget

[ Engadget | 2024-10-29 13:30:13 UTC ]
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Light and sound art show Eclipse by Nonotak is an immersive and sensory experience

This audiovisual installation feels like being in the middle of a science fiction film. Continue reading at The Conversation

[ The Conversation | 2024-10-24 12:27:45 UTC ]
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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
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Netflix's The Electric State trailer shows off cartoony robots and oversized VR headsets

Netflix has released the first trailer for The Electric State, a post-apocalyptic road movie from Marvel (and Community) mainstays The Russo Brothers. The adaptation of Simon Stålenhag's 2018 graphic novel is set in a retro-futuristic version of the '90s after a robot uprising. It tells the... Continue reading at Engadget

[ Engadget | 2024-10-17 14:36:28 UTC ]
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Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era

Scholastic CEO Peter Warwick talks about his IP strategy, prioritizing kids' well-being, and this season's forthcoming titles. The post Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-16 13:46:32 UTC ]
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Social Media Reacts To Melania Trump's 'My Body, My Choice' Video

Many people wondered if the clip to promote the former first lady's upcoming memoir was actually a campaign ad for her husband's opponent. Continue reading at HuffPost

[ HuffPost | 2024-10-03 17:00:08 UTC ]
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Frankfurt News Conference: An Issue-Energized Trade Show

Organizers of October's Frankfurter Buchmesse tell reporters that the show will be firmly in touch with books' place in current affairs. The post Frankfurt News Conference: An Issue-Energized Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-24 10:15:38 UTC ]
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Freedom to Read Advocates Look to Expand Efforts Beyond the Courtroom

As a key lawsuit in Llano County is set to be heard by the full Fifth Circuit Court of Appeals, freedom-to-read advocates consider their next moves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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67M Watched Harris/Trump Debate as Candidates Consider Second Match

The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That's almost 16 million more people (a 31% jump) than the final... Continue reading at AdWeek

[ AdWeek | 2024-09-12 12:00:00 UTC ]
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T*Rex Remainder Show Returns to Texas This September

Approximately 35 exhibitors and 150 buyers are expected to attend the next Texas Remainder Expo, to be held in Carrollton, Tex., September 24–26. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-29 04:00:00 UTC ]
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Survey Finds Most Americans Unengaged with Book Banning Efforts in Public Schools

Conducted by the Knight Foundation, the public opinion survey is the most in-depth yet on efforts to ban books in schools, researchers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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NVNR Draws Large Turnout as Trade Show Season Kicks Off

New Voices New Rooms, the collaboration between the New Atlantic Independent Booksellers association and the Southern Independent Booksellers Alliance, kicked off the fall trade show season with a high-energy and productive show that drew 250 booksellers and 137 exhibitors to northern Virginia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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With a new life and fresh ideas, Sandra Lee makes a TV comeback with a Netflix food competition show

Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News

[ ABC News | 2024-08-08 14:54:47 UTC ]
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As more seniors head online, efforts are needed to help their digital media literacy skills

Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC

[ CBC | 2024-07-26 08:00:00 UTC ]
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San Diego Comic-Con 2024: Pre-Show News, Must-Go Panels, and More

It wouldn’t be San Diego Comic-Con without a little drama, some big questions, and a lot of hype. We've rounded up the big stories of this year's show—among them the show’s future in the city that gives it its name—and the top 21 panels to attend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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Always Here Bookstore Shows Up for LGBTQ Readers

Always Here Bookstore, a pop-up in Portland, Ore., aims to be a literary oasis for queer, trans, Latinx, and neurodivergent people of all ages. While they search for a bricks-and-mortar home, co-owners Rafael Hart and John Hart want Always Here to be a go-to source for books with LGBTQ authors... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-17 04:00:00 UTC ]
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'Hillbilly Elegy': JD Vance's rise to vice presidential candidate began with a bestselling memoir

At the heart of JD Vance’s journey from venture capitalist to vice presidential candidate is a memoir he first thought of in law school, “Hillbilly Elegy.” Continue reading at ABC News

[ ABC News | 2024-07-16 01:50:32 UTC ]
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The Morning After: Supreme Court rejects rulings on social media moderation

Two state laws from Texas and Florida, that could upend the way social media companies handle content moderation are still up in the air. The Supreme Court sent the challenges back to lower courts, which vacates previous rulings. In a 9 - 0 decision in Moody v. NetChoice and NetChoice v. Paxton,... Continue reading at Engadget

[ Engadget | 2024-07-02 11:15:27 UTC ]
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