Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy.  The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago.  Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
News tagged with: #social channels

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Matthew Gray Gubler to Wrap Up Children’s Program at U.S. Book Show

The actor, director, and author-illustrator will give the closing keynote presentation at the U.S. Book Show children’s book program on May 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Chuck D to Deliver Lunchtime Keynote at U.S. Book Show

The Public Enemy cofounder and Rock and Roll Hall of Fame inductee will discuss his new imprint Enemy Books and its inaugural title, a graphic novel trilogy penned and illustrated by Chuck D himself. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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Jacqueline Woodson to Deliver Lunchtime Keynote at U.S. Book Show

Renowned author and NBA winner Jacqueline Woodson will present the lunchtime keynote address at the U.S. Book Show on May 24. The in-person talk will focus on Woodson’s forthcoming book for middle grade readers, 'Remember Us.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
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‘I love nothing more than making people cry’: author Cheryl Strayed on her hugely moving TV show

Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian

[ The Guardian | 2023-04-05 05:00:25 UTC ]
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Keegan-Michael Key and Wife Elle Key to Close the U.S. Book Show

The Keys will interview each other about their debut nonfiction book, The History of Sketch Comedy: A Journey Through the Art and Craft of Humor (Chronicle Books, Oct.). Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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Writing History Showed Me a New Way to View Climate Change

Two new books, a U. K. paperback and a world first edition, were delivered to my door on the same day last week. I put the books side by side on the table. The first, suggestive of dark happenings in the past,  was The Lion House: The Rise of Suleyman the Magnificent. The second book’s […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 08:52:43 UTC ]
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Sarah Jessica Parker Will Headline the U.S. Book Show

Authors Elizabeth Acevedo, Mitch Albom, Roz Chast, Lauren Groff, Meg Medina, and Kiley Reid will also speak at the 2023 U.S. Book Show, presented by PW from May 22 to 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
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BookBeat Review: Better than Scribd but Not Widely Accessible

In this in-depth BookBeat review, let’s find out what makes this service better than Scribd for English-language audiobook listeners. Continue reading at Book Riot

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Fox hires Nielsen exec to lead new data-driven sales strategy

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[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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Registration Opens for PW's 2023 U.S. Book Show

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[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
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Hundreds of People Showed Up to the Grand Opening of Octavia’s Bookshelf

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[ Book Riot | 2023-02-20 14:38:53 UTC ]
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Plex's latest feature lets you skip movie and TV show credits

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[ Engadget | 2023-02-16 12:45:54 UTC ]
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Remainder Book Show Returns to Dallas in March

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[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

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[ Digiday | 2023-02-02 05:01:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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CES 2023 Day 1 recap: Catch up on the biggest news from the year's biggest tech show

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[ Engadget | 2023-01-05 19:50:52 UTC ]
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America’s Public Libraries Reflect the Systematic Failures and Social Inequality of Our Country

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[ Electric Literature | 2023-01-05 12:00:00 UTC ]
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Hachette Announces New Carbon Emissions Reduction Strategy

By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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‘The live shows have really lit a fire under us’: how podcasts became arena fillers

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[ The Guardian | 2022-12-27 15:00:24 UTC ]
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The best sci-fi movies, books and shows to consume over the holidays

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[ Engadget | 2022-12-26 14:15:37 UTC ]
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