Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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The actor, director, and author-illustrator will give the closing keynote presentation at the U.S. Book Show children’s book program on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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The Public Enemy cofounder and Rock and Roll Hall of Fame inductee will discuss his new imprint Enemy Books and its inaugural title, a graphic novel trilogy penned and illustrated by Chuck D himself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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Renowned author and NBA winner Jacqueline Woodson will present the lunchtime keynote address at the U.S. Book Show on May 24. The in-person talk will focus on Woodson’s forthcoming book for middle grade readers, 'Remember Us.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
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Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian
[ The Guardian | 2023-04-05 05:00:25 UTC ]
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The Keys will interview each other about their debut nonfiction book, The History of Sketch Comedy: A Journey Through the Art and Craft of Humor (Chronicle Books, Oct.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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Two new books, a U. K. paperback and a world first edition, were delivered to my door on the same day last week. I put the books side by side on the table. The first, suggestive of dark happenings in the past, was The Lion House: The Rise of Suleyman the Magnificent. The second book’s […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-03 08:52:43 UTC ]
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Authors Elizabeth Acevedo, Mitch Albom, Roz Chast, Lauren Groff, Meg Medina, and Kiley Reid will also speak at the 2023 U.S. Book Show, presented by PW from May 22 to 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
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In this in-depth BookBeat review, let’s find out what makes this service better than Scribd for English-language audiobook listeners. Continue reading at Book Riot
[ Book Riot | 2023-03-24 10:33:00 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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The book publishing trade show produced by 'Publishers Weekly,' now in its second year, will run as a hybrid event May 22-25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
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The Black, Indigenous, and people of color-focused bookstore in Pasadena, California opened to customers lined up around the block. Continue reading at Book Riot
[ Book Riot | 2023-02-20 14:38:53 UTC ]
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Plex now has the capability to skip intros and credits, so you don't have to sit through them if you don't want to. The streaming media service has introduced its new "Skip Credits" feature, a couple of years after a similar feature debuted for intros, and it shows up as a button at the bottom... Continue reading at Engadget
[ Engadget | 2023-02-16 12:45:54 UTC ]
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Texas Bookman, a division of Half Price Books, will hold its second annual Texas Remainder Expo (T-Rex), March 7-9, in Carrollton, Tex., just outside Dallas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
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Growing up, the library was not just Amanda Oliver’s favorite place but also her “first beloved destination, first embodied center… it was absolutely sacred.” However, soon after Oliver began her career as a librarian at a Title I school and then in the D.C. public library system, she witnessed... Continue reading at Electric Literature
[ Electric Literature | 2023-01-05 12:00:00 UTC ]
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By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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Funny, frank and intimate … in recent years, the live versions of audio shows have shot up by 2,000%. Now, comedians are selling out auditoriums nationwideWhen Freddie Mercury jogged on to the stage at Live Aid, he knew he had the crowd in the palm of his hand. When comedian and radio host John... Continue reading at The Guardian
[ The Guardian | 2022-12-27 15:00:24 UTC ]
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If you need a break from the hustle and cheer of the holidays, there’s nothing better than the ultimate escapist genre: sci-fi. This year has been a good one for those who like their entertainment off-planet or otherwise removed from our reality. We finally got a Predator sequel that isn’t... Continue reading at Engadget
[ Engadget | 2022-12-26 14:15:37 UTC ]
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