Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy.  The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago.  Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
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U.S. Book Show: Human Connection Powers the Book Business

Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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U.S. Book Show 2023: Comics and Graphic Novels Day in Photos

A who's who of comics writers and graphic novelists—and a surprising number of hip hop legends—joined the U.S. Book Show on May 23 to discuss this year's most exciting forthcoming books in the comics format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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U.S. Book Show: B&N CEO Says Chain Is in Midst of Significant Change

As Barnes & Noble continues to put its troubled past behind it, CEO James Daunt outlined the "process of change" at the company, which includes renovating stores to make them more appealing, empowering employees, adding sidelines, and renewing the browsing experience both offline and on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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U.S. Book Show 2023: Midtown Scholar, Emily Bates Named PW Bookstore, Rep of the Year

In a virtual awards show, 'PW' editorial director Jim Milliot named Midtown Scholar in Harrisburg, Pa., the Bookstore of the Year and PRH's Emily Bates the Sales Rep of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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U.S. Book Show 2023: Libraries Confront Post-Pandemic Challenges

The U.S. Book Show kicked off with lively discussions of the recent wave of book bans across the country, how citizens can successfully fight against those who would restrict our freedom to read, and how libraries and publishers can be strategic partners in enabling access to digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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Drawing Is Power! Chuck D Launches Book and Imprint at U.S. Book Show

Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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U.S. Book Show 2023: Jeff Smith

Jeff Smith will be in conversation with fellow graphic novelist Tillie Walden and 'The Beat' editor-in-chief Heidi MacDonald on Tuesday, May 23, 4:30–5 p.m. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: AALA Program

The Association of American Literary Agents presents a day of in-person educational sessions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Chuck D

Hip hop legend Chuck D will discuss 'Stewdio: The Naphic Grovel Artrilogy of Chuck D,' the first book from the rapper's new imprint at Akashic, with 'New Yorker' staff writer Kelefa Sanneh on May 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Roz Chast

Roz Chast will discuss her forthcoming collection 'I Must Be Dreaming,' a compendium of illustrated dreams, with fellow 'New Yorker' cartoonist Emily Flake on May 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Libraries Are Essential

A robust slate of programming highlights the crucial work of libraries and librarians. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: PW Editors’ Picks Panels

PW adult and children’s reviews editors will moderate a day of panels in which the editors of big fall titles showcase their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Tom Leigh

Minneapolis-based Macmillan house rep Tom Leigh hopes the third time will be the charm: he’s been nominated twice before for PW rep of the year, in 2008 and in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Jacqueline Woodson

Jacqueline Woodson will deliver the children’s and YA lunchtime keynote on May 24, on her next book, 'Remember Us.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Live from New York, It’s the U.S. Book Show!

Now in its third year, the U.S. Book Show is back as a hybrid event—in-person and livestreaming to a virtual audience at NYU’s Kimmel Center in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Tillie Walden

Tillie Walden will discuss 'Clementine, Book 2,' her second book set in the universe of The Walking Dead, with fellow graphic novelist Jeff Smith and the 'Beat' editor-in-chief Heidi MacDonald on May 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Featured Speakers

National ambassador for young people’s literature Meg Medina, Public Enemy frontman Chuck D, and bestselling novelist Lauren Groff are among the authors and comics creators appearing live at the show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Main Street Books

Main Street Books in Lafayette, Ind., is a favorite of Angry Robot Books publicist Caroline Lambe, who appreciates the eight-year-old indie as a “wonderful proactive supporter of inclusivity, regularly posting on its socials about the book buying bans and what positive action to take.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Authors in Conversation

In a series of intimate discussions, authors, comics creators, and artists will give readers an inside look at their latest titles and forthcoming books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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