Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy.  The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago.  Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
News tagged with: #social channels

Other news stories related to: "Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy"


Children’s books show rise in racially minoritised characters, survey finds

Centre for Literacy in Primary Education records a 26% increase since its first report in 2017, but stresses continuing inequities in representationThirty per cent of children’s books published last year featured racially minoritised characters, according to new research.The sixth report on... Continue reading at The Guardian

[ The Guardian | 2023-11-30 15:21:11 UTC ]
More news stories like this | All news stories tagged with: #survey finds


Bigger Trade Shows, More Nontraditional Booksellers

This year’s regional bookseller shows were upbeat and exciting gatherings, where both traditional and nontraditional booksellers networked, met authors, and discovered the hottest new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller


A Nation Haunted: The Social Significance of Ghost Stories

The ghost story is one of the most vibrant modes in U.S. American literature today. But why are ghost stories still relevant? Continue reading at Book Riot

[ Book Riot | 2023-10-26 10:35:00 UTC ]
More news stories like this | All news stories tagged with: #american literature #ghost story #ghost stories


Showing Up Every Day: A Conversation with Dewaine Farria, by Matt Gallagher

Showing Up Every Day: A Conversation with Dewaine Farria, by Matt Gallagher Interviews [email protected] Tue, 10/10/2023 - 15:38 Dewaine Farria belongs to the world. As a US Marine, he served in Jordan and Ukraine, and spent much of his... Continue reading at World Literature Today

[ World Literature Today | 2023-10-10 20:38:06 UTC ]
More news stories like this | All news stories tagged with: #memoir #story set #goon squad #jennifer egan #short-story collection #flip side #younger generation #easy decision #huck finn


Why Genre Fiction Is So Effective in Tackling Social Issues

Novelist Cindy Fazzi says authors interested in addressing the great issues of the day should avoid preaching and focus on telling a good story. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #genre fiction


Mountains & Plains Booksellers Show Kicks Off in Denver With Mile-High Energy

The Mountains & Plains Indie Booksellers Association's annual FallCon kicked off quietly Wednesday afternoon, but quickly picked up steam Thursday as more than 200 booksellers gathered in Denver to network with each other and to meet authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #meet authors


PNBA's Fall Tradeshow Wraps Up with Stories and Candid Advice

The Pacific Northwest Booksellers Association concluded its Fall Tradeshow in Portland, Ore., with an author breakfast and bookseller education programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #bookseller #author breakfast #fall tradeshow


New ALA Data Shows Book Challenges Still Surging

Ahead of Banned Books Week, the ALA reported 695 attempts to censor library materials between January 1 and August 31, 2023, and 1,915 unique titles challenged—a 20% jump over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #20% jump


Fall Regionals 2023: Bookselling Shows Usher in Fall

Booksellers, exhibitors, and authors alike can expect a mix of business and camaraderie at this year's fall trade shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this |


Read the first reviews of Jean Rhys’ Wide Sargasso Sea.

In 1966, after more than a quarter century in obscurity, the Dominica-born British author Jean Rhys published what is now considered to be her masterpiece. Wide Sargasso Sea is an astonishing, hallucinatory fantasy about the early life, and eventual psychological disintegration, of the first... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-24 12:59:00 UTC ]
More news stories like this | All news stories tagged with: #british author #jane eyre #charlotte bront #early life #quarter century #jean rhys


‘A tired old show’: Friends writer claims cast deliberately ruined jokes

Patty Lin says that Jennifer Aniston, Courteney Cox, Matthew Perry and co forced rewrites of gags they didn’t like by performing them badlyFriends may have been a worldwide smash hit that made megastars of its cast, but – according to one of its writers – the actors weren’t always trying their... Continue reading at The Guardian

[ The Guardian | 2023-08-24 10:34:01 UTC ]
More news stories like this | All news stories tagged with: #memoir #matthew perry #jennifer aniston


‘Get out of my house!’: Kansas paper co-owner confronted police during raid, video shows

Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian

[ The Guardian | 2023-08-22 23:04:32 UTC ]
More news stories like this | All news stories tagged with: #video shows


How did Suits become America’s most-watched TV show of the summer?

The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian

[ The Guardian | 2023-08-17 18:02:26 UTC ]
More news stories like this | All news stories tagged with: #nielsen #cable tv #breaking bad #single week #meghan markle #recently arrived #guilty pleasure #shining light


Perusing Pets: A Reading List of Books Where Animal Companions Steal the Show

No romance story is complete without a best friend side character, and sometimes that best friend has four legs and a tail. Something goes hand-in-hand about seeing people fall in love and having a beloved pet along for the journey. Perhaps it’s the human-animal connection transcending the page,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-03 09:30:07 UTC ]
More news stories like this |


New Voices New Rooms Kicks Off Fall Shows

After a virutal debut, an inaugural in-person version of the trade show will launch August 7–10 in Arlington, Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #trade show #fall shows


Multiple Efforts Assist Flooded Vermont Stores

Sixteen Vermont bookstores and one local publisher are running a one-day fundraiser tomorrow, July 29, to help rebuild two bookstores that flooded earlier this month. In addition, New York City's Books of Wonder is selling its used fixtures to Vermont's Bear Pond Books at a steep discount. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #steep discount #local publisher


An annotated copy of Virginia Woolf’s difficult debut novel shows her evolution in action.

Virginia Woolf’s first novel, The Voyage Out, was published in the UK in 1915, after which she wanted to tweak some passages for the printing of the US edition. We know this thanks to the work of unsung hero Simon Cooper, a metadata officer at the University of Sydney, who found Woolf’s own copy... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-24 17:39:46 UTC ]
More news stories like this | All news stories tagged with: #debut novel #virginia woolf


AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
More news stories like this | All news stories tagged with: #book market


‘There’s an industry-wide mental health crisis’: authors and publishers on why the books sector needs to change

After a survey revealed the stresses that authors face when placed in the spotlight for the first time, publishing houses and industry bodies have pledged extra training and pastoral careAuthor and publisher welfare has been a hot topic in the books industry of late. Publishing houses, trade... Continue reading at The Guardian

[ The Guardian | 2023-07-18 15:13:43 UTC ]
More news stories like this | All news stories tagged with: #publishing houses #bookseller #independent publisher #english pen #communications director #anna frame #mental health #hot topic #books industry #industry bodies #survey revealed


Streaming services are removing original TV and films. What this means for your favourite show – and our cultural heritage

As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation

[ The Conversation | 2023-07-10 20:08:39 UTC ]
More news stories like this | All news stories tagged with: #libraries #multiple services #cultural heritage #streaming services