Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy.  The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago.  Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
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J.K. Rowling's New Book Is About A Content Creator Murdered By 'Social Justice Warriors'

In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post

[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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Michael Malone, wide-ranging novelist and TV writer, dies at 79

He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 02:01:50 UTC ]
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HBO Max is removing 36 shows ahead of Discovery+ merger

The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget

[ Engadget | 2022-08-18 20:30:29 UTC ]
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Cecile Pineda, wide-ranging Latina author, dies at 89

She burst onto the literary scene in 1985 with her debut novel, “Face,” and later grappled with the immigrant experience and dangers of the nuclear age. Continue reading at The Washington Post

[ The Washington Post | 2022-08-16 03:21:25 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Libraries Save Lives: 8 Horror Movies and TV Shows Where Research Happens at the Library

Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot

[ Book Riot | 2022-07-25 10:36:00 UTC ]
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Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Booker Prize Looks to Boost Social Media With a Book Club Contest

The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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Publishing Gets the Reality Show Treatment with 'America’s Next Great Author'

The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Kwame Alexander to present new reality show America’s Next Great Author

Contestants will enter a writers’ retreat and be given 30 days to write a novel while completing ‘live-wire’ challenges Reality TV producers have exhausted singers, dancers, drag artists, potters, tailors, and beautiful young people hoping to find love. Now, it seems, the spotlight has fallen on... Continue reading at The Guardian

[ The Guardian | 2022-07-12 11:04:45 UTC ]
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Rogers restores service following Canada-wide internet outage

On Saturday, Rogers Communications said it had restored service for the “vast majority” of customers affected by the outage that left many Canadians without access to the internet. “As our services come back online and traffic volumes return to normal, some customers may experience a delay in... Continue reading at Engadget

[ Engadget | 2022-07-09 16:16:23 UTC ]
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Update: The German Book Trade’s Efforts for Ukraine

Efforts to assist Ukrainian refugee kids with books are paying off in Germany and Poland as colleagues support Ukraine's book industry. The post Update: The German Book Trade’s Efforts for Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-15 13:33:22 UTC ]
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Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
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U.S. Book Show: Our 2022 PW Editors' Picks Panels and More

Did you miss the U.S. Book Show last week? Watch the Editors' Picks panels, along with the rest of our programming from the second annual U.S. Book Show, from now until the end of August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-01 04:00:00 UTC ]
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‘Tragically ugly’ school textbook causes social media outcry in China

Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian

[ The Guardian | 2022-05-30 09:20:38 UTC ]
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Toto Albanese steals the post-election show as News Corp front pages do an about-face | The Weekly Beast

Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian

[ The Guardian | 2022-05-27 02:22:51 UTC ]
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The People Who Show Up for You: A Reading List of Unconventional Families

I grew up with two sets of amicably divorced grandparents. That meant I had three grandmothers—whip-smart, accomplished, fans of flowers and capital-c Culture—and four grandfathers: a Civil War-obsessed lawyer who loved opera and plaid; an intimidating, accomplished doctor with a collection of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-26 08:50:43 UTC ]
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U.S. Book Show: Humor, History, and Hope at Adult Authors Chat

Sisters confront racism with humor, a fantasy novelist delves into short stories, a military history expert salutes the civil rights movement, and a movie star's memoir goes behind the scenes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: Pondering a Healthy Publishing Industry

Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #younger generation #book show #publishing professionals