Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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Book fairs in the U.S. evolve alongside the industry, and while some have declined in the digital age, others have thrived through embracing regionality and technology, writes ‘PW’ Midwest correspondent Claire Kirch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC
[ CBC | 2022-04-17 08:00:00 UTC ]
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Random House Children's Books is the new master publishing licensee for 'The Cuphead Show!' from Netflix Animation; the TV series debuted in February 2018 and is based on Studio MDHR’s video game 'Cuphead,' which has sold more than eight million units since its debut in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
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Two programming events at London Book Fair will have particular bearing on Russia's aggression in Ukraine. The post London Book Fair: Ukraine’s Presence at the Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-30 18:35:17 UTC ]
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In "The Color of Abolition," Linda Hirshman explores the antislavery movement through three charismatic characters. Continue reading at The Washington Post
[ The Washington Post | 2022-03-25 12:35:05 UTC ]
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The poll found that 71% of voters oppose efforts to remove books from public libraries, including majorities of voters across party lines. Furthermore, 74% of parents of public school children expressed “a high degree of confidence” in school librarians to make good decisions about which books... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
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In its annual update on its diversity, equity, and inclusion efforts, Hachette Book Group reported that BIPOC employees comprised 35.4% of its workforce last year, up from 32.9% in 2020. The company also announced four new partnerships it has signed to support writers and publishing... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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As London Public Library in southwestern Ontario commits to adding a full-time addiction and mental health specialist to its staff, experts say more social work training and support is exactly what urban libraries need. Continue reading at CBC
[ CBC | 2022-03-16 19:33:18 UTC ]
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You'll be telling everyone about your latest group picks with these book club goods for your body, your tote, your notes, and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2022-03-14 10:33:00 UTC ]
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In 1997, Square Enix released one of the finest games of the original PlayStation era in Final Fantasy Tactics. Outside of a handful of remasters and spinoffs, however, the company has been reluctant to return to the genre in a meaningful way. And while we may never get a proper sequel to... Continue reading at Engadget
[ Engadget | 2022-03-09 23:19:51 UTC ]
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Don Winslow says the strategy is simple and obvious, and it could mean they'll never be held accountable. Continue reading at The Huffington Post
[ The Huffington Post | 2022-03-04 08:35:08 UTC ]
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New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian
[ The Guardian | 2022-02-07 19:11:48 UTC ]
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The passage of a new state order in Saxony permits the Leipzig Book Fair to be staged physically in March with restrictions in place. The post Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-03 16:32:39 UTC ]
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Violeta by Isabel Allende (Bloomsbury) was dubbed “a great sweeping story like a river in spate” by critics this week, picking up mentions in the Guardian, Financial Times, New Statesman, Independent and the Telegraph, while Free Love by Tessa Hadley (Jonathan Cape) and Reality+ by David... Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 19:58:05 UTC ]
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Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 18:35:43 UTC ]
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In “Lost & Found,” Kathryn Schulz explores the confluence of death, love and hope. Continue reading at The New York Times
[ The New York Times | 2022-01-11 10:00:05 UTC ]
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The number of independent bookshops in the UK and Ireland has grown for the fifth consecutive year despite challenges brought by the pandemic, the Booksellers Association says. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 22:34:12 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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