Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy.  The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago.  Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
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OUP report shows disadvantaged students 'significantly affected' in pandemic

Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected".  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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Orwell was more than a social critic. Rebecca Solnit’s new book finds him in the garden.

Solnit’s ‘Orwell’s Roses’ is the story of a life that doesn’t read like a typical biography. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 14:00:00 UTC ]
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Headline promotes Yule and Packer as non-fiction strategy expands

Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 02:18:24 UTC ]
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'Prodigy' is a kid-friendly Star Trek show taking the right lessons from Star Wars

This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget

[ Engadget | 2021-10-11 18:30:49 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Mountains & Plains Booksellers Celebrate In-Person Show, Return to Denver

The Mountains & Plains Independent Booksellers Assocation's annual trade show, its first in-person gathering since 2019 was a celebration of a community's resilience, as new booksellers were welcomed to the gathering. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Should 007 be played by a woman? Why not? Seven books by women in the spy world show us how it’s done.

Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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Farshore adopts 'total audio' strategy

Farshore has adopted a "total audio" strategy which will see the imprint publish an audiobook for every narrative book published in print.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 22:40:19 UTC ]
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Atticus Lish’s new novel is about manhood, but don’t expect to find any social commentary

‘The War for Gloria’ is a plainspoken tale of a man finding his way the tough way Continue reading at The Washington Post

[ The Washington Post | 2021-10-04 16:11:35 UTC ]
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'The Sandman' teaser shows the capture of Morpheus

You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget

[ Engadget | 2021-09-25 17:30:41 UTC ]
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Xi is leading China’s aggressive new strategy, but he didn’t invent it

White House official Rush Doshi explains the goal: to supplant U.S. global dominance. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 12:00:00 UTC ]
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Piers Morgan to launch new TV show in deal with News Corp

British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News

[ ABC News | 2021-09-17 00:42:43 UTC ]
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9/11 was a test. The books of the last two decades show how America failed.

The books of the last two decades show how overreacting to the attacks unmade America’s values. Continue reading at The Washington Post

[ The Washington Post | 2021-09-03 10:00:07 UTC ]
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New Scottish library strategy aims to put them at heart of pandemic recovery

A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 05:25:24 UTC ]
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Why barbershops are at the forefront of the effort to vaccinate Black Americans

From COVID-19 vaccines to mental health, officials see barbers as playing an important role in advancing public health. In a barbershop in North St. Louis County, owner Randy Barnes listens as one of his barbers tells him that COVID-19 vaccines cause women to become infertile. That barber had... Continue reading at Fast Company

[ Fast Company | 2021-08-11 07:00:54 UTC ]
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Graphic Novelists Who Show Us What Loneliness Means

In her latest Graphic Content column, Hillary Chute looks at new books from Kristen Radtke and Lizzy Stewart, as well as a first graphic novel from Anne Carson. Continue reading at The New York Times

[ The New York Times | 2021-07-29 09:00:05 UTC ]
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Niall Leonard is E.L. James’s husband, but his new novel shows he’s more than a plus-one

Leonard’s ‘M, King’s Bodyguard” is an atmospheric, tightly plotted mystery set in Edwardian London Continue reading at The Washington Post

[ The Washington Post | 2021-07-27 07:00:00 UTC ]
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Vote for the Tonight Show’s Annual Summer Reads Book Club Selection

Cast your vote for one of the six books on the list to become the next #FallonSummerReads book club selection. Votes are due July 18th! Continue reading at Book Riot

[ Book Riot | 2021-07-15 18:52:12 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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San Diego Comic-Con: The Show Must Go On(line)

San Diego Comic-Con and other pop culture conventions juggle online and in-person events as they adapt to the new new normal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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