Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
News tagged with: #social channels

Other news stories related to: "Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy"

Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | All news stories tagged with: #nielsen #guiding light #first-party data

Andrey Kurkov to Give Opening Keynote at 2022 U.S. Book Show

A renowned Ukrainian author and president of PEN Ukraine, Kurkov will be in conversation with 'PW' international editor Edward Nawotka for the U.S. Book Show's opening keynote. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #opening keynote #pen ukraine #book show

Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #tandem collective #don winslow #post marketing

U.S. Book Fairs Show the Pulse of the Book Biz

Book fairs in the U.S. evolve alongside the industry, and while some have declined in the digital age, others have thrived through embracing regionality and technology, writes ‘PW’ Midwest correspondent Claire Kirch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #writes pw #digital age #book fairs #book biz

The pandemic showed us that we still need libraries, even with Google

A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC

[ CBC | 2022-04-17 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries

Random House Goes Retro with 'The Cuphead Show!'

Random House Children's Books is the new master publishing licensee for 'The Cuphead Show!' from Netflix Animation; the TV series debuted in February 2018 and is based on Studio MDHR’s video game 'Cuphead,' which has sold more than eight million units since its debut in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #million units #video game

London Book Fair: Ukraine’s Presence at the Trade Show

Two programming events at London Book Fair will have particular bearing on Russia's aggression in Ukraine. The post London Book Fair: Ukraine’s Presence at the Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-30 18:35:17 UTC ]
More news stories like this | All news stories tagged with: #london book fair #trade show

Lively depiction of abolition dissects its competing philosophies and strategies

In "The Color of Abolition," Linda Hirshman explores the antislavery movement through three charismatic characters. Continue reading at The Washington Post

[ The Washington Post | 2022-03-25 12:35:05 UTC ]
More news stories like this |

ALA Poll Finds Public Broadly Opposes Book Banning Efforts

The poll found that 71% of voters oppose efforts to remove books from public libraries, including majorities of voters across party lines. Furthermore, 74% of parents of public school children expressed “a high degree of confidence” in school librarians to make good decisions about which books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #school librarians #party lines #public libraries #remove books

HBG Diversity Efforts Continue in Hiring and New Partnerships

In its annual update on its diversity, equity, and inclusion efforts, Hachette Book Group reported that BIPOC employees comprised 35.4% of its workforce last year, up from 32.9% in 2020. The company also announced four new partnerships it has signed to support writers and publishing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #underrepresented backgrounds #publishing professionals #support writers #inclusion efforts #annual update

Do libraries need social workers on staff? Some librarians say yes

As London Public Library in southwestern Ontario commits to adding a full-time addiction and mental health specialist to its staff, experts say more social work training and support is exactly what urban libraries need. Continue reading at CBC

[ CBC | 2022-03-16 19:33:18 UTC ]
More news stories like this | All news stories tagged with: #libraries

Show Your Book Club Pride With These Book Club Gifts

You'll be telling everyone about your latest group picks with these book club goods for your body, your tote, your notes, and more. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2022-03-14 10:33:00 UTC ]
More news stories like this | All news stories tagged with: #book club

'The DioField Chronicle' is a new strategy RPG that looks like 'Final Fantasy Tactics'

In 1997, Square Enix released one of the finest games of the original PlayStation era in Final Fantasy Tactics. Outside of a handful of remasters and spinoffs, however, the company has been reluctant to return to the genre in a meaningful way. And while we may never get a proper sequel to... Continue reading at Engadget

[ Engadget | 2022-03-09 23:19:51 UTC ]
More news stories like this | All news stories tagged with: #publisher announced #square enix

Bestselling Author Shows How Trump Allies Are Plotting To Undermine Jan. 6 Probe

Don Winslow says the strategy is simple and obvious, and it could mean they'll never be held accountable. Continue reading at The Huffington Post

[ The Huffington Post | 2022-03-04 08:35:08 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #held accountable #don winslow

Titles Take a Spiritual Account of Social Media

New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion publishers

The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
More news stories like this | All news stories tagged with: #science fiction #virtual worlds #mark zuckerberg #microsoft announced #gig economy #wireless internet #global economy

Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20

The passage of a new state order in Saxony permits the Leipzig Book Fair to be staged physically in March with restrictions in place. The post Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-03 16:32:39 UTC ]
More news stories like this | All news stories tagged with: #book fair #post germany

Books in the Media: Violeta by Allende steals the show

Violeta by Isabel Allende (Bloomsbury) was dubbed “a great sweeping story like a river in spate” by critics this week, picking up mentions in the Guardian, Financial Times, New Statesman, Independent and the Telegraph, while Free Love by Tessa Hadley (Jonathan Cape) and Reality+ by David... Continue reading at The Bookseller

[ The Bookseller | 2022-01-24 19:58:05 UTC ]
More news stories like this | All news stories tagged with: #free love

PMJ's Moore to 'demystify' publishing as head judge on Jamie Oliver show

Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 18:35:43 UTC ]
More news stories like this | All news stories tagged with: #cookbook #louise moore