Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-23 00:00:00 UTC ]
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U.S. Book Show: Humor, History, and Hope at Adult Authors Chat

Sisters confront racism with humor, a fantasy novelist delves into short stories, a military history expert salutes the civil rights movement, and a movie star's memoir goes behind the scenes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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U.S. Book Show: NCAC Head Defends Free Speech

The surge in challenges to books is nothing new, says Chris Finan, executive director of the National Coalition Against Censorship. What's new, he argues, is are First Amendment challenges from the left. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Seven Seas Staff Launches Effort to Form Union

Staff at independent manga publisher Seven Seas Entertainment have announced plans to seek to form a union in affiliation with the Communications Workers of America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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U.S. Book Show: Oscar Isaac Enters the World of Comics

The actor and producer spoke with Heidi MacDonald about the graphic novel 'Head Wounds: Sparrow,' out from Legendary in June, which he codeveloped with a team of writers, artists, and friends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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U.S. Book Show: Raven Named Bookstore of the Year, Lowe Named Sales Rep of the Year

The Raven Bookstore in Lawrence, Kans., was named 'PW' Bookstore of the Year in a virtual awards ceremony held during the U.S. Book Show. Commission rep Kurtis Lowe of Book Travelers West is 'PW' Sales Rep of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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U.S. Book Show: Ukrainian Novelist Andrey Kurkov on Wartime Reality for Writers and Publishers

The U.S. Book Show's opening keynote featured Ukrainian novelist Andrey Kurkov, speaking from his home in Kyiv, who provided the history through a literary lens of the Russo-Ukrainian conflict that culminated in war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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U.S. Book Show Highlights Arabic Culture with SZBA Panel

With the growing interest in the U.S., this year’s U.S. Book Show will feature a panel discussion entitled “Bringing the world to your door: A spotlight on Arabic literature and culture.” For centuries, Arabic literature and culture has influenced some of the West's most revered authors and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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David Sedaris to Open the U.S. Book Show

Humorist David Sedaris will open the U.S. Book Show on May 23, livestreaming from the 'Publishers Weekly' office in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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Oscar Isaac to Speak at U.S. Book Show

Isaac will discuss the neo-noir graphic novel 'Head Wounds: Sparrow,' co-developed by Isaac and published by Legendary Comics, with the 'Beat' editor and 'PW' podcast host Heidi MacDonald. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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Craig McLachlan denies he manipulated and insulted fellow actors during Rocky Horror Show, court hears

McLachlan disputes allegations he disparaged female cast members, calling one ‘a bitch’ and claiming another was ‘ruining the show’, defamation trial hears Follow our Australia news live blog for the latest updatesGet our free news app; get our morning email briefingCraig McLachlan denies he... Continue reading at The Guardian

[ The Guardian | 2022-05-16 06:54:19 UTC ]
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The U.S. Book Show Returns

Welcome, and welcome back! Here’s an overview of this year’s virtual panels and presentations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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U.S. Book Show 2022: Wendy Pearl

From her early career as a jack-of-all-marketing-trades to her present position representing adult titles for Penguin and for PRH distribution clients, Bay Area sales rep Wendy Pearl has had a front-row seat to the book trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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U.S. Book Show 2022: Around the Booths

Meet authors, talk with publishers from around the world, grab galleys, and get swag at more than 70 virtual booths Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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U.S. Book Show 2022: David Mallmann

David Mallmann, who describes his territory as the “Greater Midwest,” is an indefatigable road warrior. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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U.S. Book Show 2022: PW Editors’ Picks Panels

Our reviews editors put together eight virtual panels, each featuring the editors of several big fall titles in a given category or age range. Here, those editors tell us why their books stand out. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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U.S. Book Show 2022: Katie McGarry

Clarion Books editorial director Anne Hoppe wasn’t exaggerating when she observed that HarperCollins rep Katie McGarry’s “idea of a vacation is to go work at her local library, putting books directly into the hands of readers.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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U.S. Book Show 2022: The Italian Trade Agency

ITA is proud to showcase 16 Italian publishing companies in its Italian Pavilion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Ukrainians stranded at Pearson Airport forced to rely on the kindness of strangers on social media

A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC

[ CBC | 2022-05-12 09:00:00 UTC ]
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