Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Singapore-based Page One's new bookstore concept in Hong Kong started by looking at what readers loved in books and building from there, says CEO Mark Tan. The post Page One’s 21st-Century Asian Bookstore Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-31 00:00:00 UTC ]
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Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Penguin Random House UK has created and expanded a number of roles in its strategy, commercial and consumer and digital teams, ahead of the departure of commercial director Nigel Waters. Waters, who has been at PRH UK for 21 years, is to leave the business at Easter. Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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The two most dynamic topics in news publishing today have to be social media and mobile publishing (comprising mobile Web and mobile-apps). They’re dynamic for different reasons and in different ways. Mobile usage is on a brilliant ascent, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
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New books tell the stories of Christian activists who are working at home and abroad to meet the needs of the hungry, the endangered, the abandoned, and the exploited. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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Company bets on the benefits of a trade show-and-magazine model in B2B. The post Emerald Expositions Buys Shows, Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-11 00:00:00 UTC ]
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HarperCollins is creating two new Spanish-language publishing divisions: HarperCollins Español and HarperCollins Iberica. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
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The London Book Fair (LBF) is extending its Publishing for Digital Minds conference, with the first social media conference to focus on trends in global publishing. The virtual conference, named “Around the World in 8 Hours”, will take place throughout the day from 9 a.m. on 18th March across... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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A new Friday night BBC2 TV arts show, "Artsnight", and a season of poetry-focused programming on BBC4, including a profile of poet laureate Carol Ann Duffy, are in the pipeline. Details of the new arts programming have been revealed ahead of a “major new partnership announcement between the BBC... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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BitTorrent today announced a partnership with Rapid Eye Studios to launch BitTorrent Originals. Together, the pair will create original video content and distribute it exclusively on BitTorrent Bundle, the company’s publishing platform. The post BitTorrent Will Soon Produce Its Own TV Shows... Continue reading at Wired
[ Wired | 2015-02-12 00:00:00 UTC ]
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Hachette UK finished 2014 with a net sales decline of 10% in the final quarter, compared to the same period in 2013 which saw Sir Alex Ferguson claim the Christmas number one, according to annual results released by French parent company Lagardere. Across 2014 as a whole, Hachette UK saw a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-26 00:00:00 UTC ]
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Booksellers are being called on to join in the #mynextread campaign – designed to galvanise readers across Europe. The campaign, which launched to the public today (21st January) is spearheaded by the European International Booksellers Federation (EIBF) and encourages booksellers and readers to... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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