Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek
[ AdWeek | 2015-05-14 00:00:00 UTC ]
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Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
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While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday
[ Digiday | 2015-05-11 00:00:00 UTC ]
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The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
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An interactive map with some recommendations for places to eat, drink, shop, and snap a selfie, courtesy of PW's staff and some industry veterans who've weathered more than a few BEAs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Hulu picked up Seinfeld, and now Netflix is working on a new show with Ellen DeGeneres -- but it's not a mid-90s sitcom at all. The two will create a 13-episode series based on the Dr. Seuss book Green Eggs and Ham that's due to arrive in 2018, aimed... Continue reading at Engadget
[ Engadget | 2015-04-30 00:00:00 UTC ]
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The American Library Association and the Association of Research Libraries are among the organizations to join a new coalition dedicated to promoting "balanced" copyright laws. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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HarperCollins has appointed Oli Malcolm to the role of publishing strategy director for fiction, non-fiction and Avon. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Over 7,000 people have volunteered to donate one of a shortlist of 20 books to the 35% of the population who are not regular readersA quarter of a million books are due to find new homes tonight, as thousands of book-lovers hit the streets to give away their favourite titles as part of World... Continue reading at The Guardian
[ The Guardian | 2015-04-23 00:00:00 UTC ]
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In her more than 25 years in the bookselling business in Barbados, there isn’t much that Beverly Smith-Hinkson hasn’t done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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With no single title emerging as the big book of the fair, we offer a rundown of some of the novels, and big nonfiction titles, people were talking about in London. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-16 00:00:00 UTC ]
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The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Singapore-based Page One's new bookstore concept in Hong Kong started by looking at what readers loved in books and building from there, says CEO Mark Tan. The post Page One’s 21st-Century Asian Bookstore Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-31 00:00:00 UTC ]
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The two most dynamic topics in news publishing today have to be social media and mobile publishing (comprising mobile Web and mobile-apps). They’re dynamic for different reasons and in different ways. Mobile usage is on a brilliant ascent, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
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Penguin Random House UK has created and expanded a number of roles in its strategy, commercial and consumer and digital teams, ahead of the departure of commercial director Nigel Waters. Waters, who has been at PRH UK for 21 years, is to leave the business at Easter. Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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New books tell the stories of Christian activists who are working at home and abroad to meet the needs of the hungry, the endangered, the abandoned, and the exploited. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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