Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
News tagged with:
#social channels
Switzerland-based open access publisher Frontiers has launched a social network for academics which - uniquely, it says - integrates into third-party websites. The network, named Loop, is said to have been inspired by the principles of open science on which Frontiers was established, by a... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
More news stories like this |
The number of youngsters reading for pleasure has declined sharply, but this sector of publishing is booming – which results in some very strange mathsAre children reading less – or more? I’m confused. If less, then what happened to the 854,262 copies of John Green’s The Fault in Our Stars that... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sales figures
#jeffrey archer
#awful auntie
When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#editorial content
#native advertising
#legacy publishers
#fresh air
Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#exec vp
#evelyn webster
#deliver content
#digital strategy
Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buddhist nun
#pop culture
#brand affinity
#ve found
#paid media
#shed light
Children's books dominated the top of the US book charts in 2014, Nielsen BookScan's full-year statistics have revealed. Seven children's titles hit the number one spot last year and claimed pole position for 39 of the 52 weeks ending 28th December. This included an unbroken run of 15 weeks... Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gayle forman
#katherine tegen
#veronica roth
#john green
#titles hit
#nielsen bookscan
When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#young readers
#downtown toronto
#community center
#25th anniversary
Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#paperback format
#interrogation program
#melville house
#wide audience
#torture report
The number of people borrowing books from libraries in England has halved since 1997, according to the annual library statistics prepared by the Chartered Institute of Public Finance and Accountancy (CIPFA). CIPFA plans to publish its annual statistics on Thursday (11th December), but early... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#library closures
#data shows
#accountancy cipfa
#public finance
#chartered institute
Tencent and Baidu are only non-US digital media companies in top 10 by revenue, but country has four of top 10 fastest-growing firms, report saysChina is eroding Silicon Valley’s pre-eminent position as the home of the world’s largest internet businesses, with two companies making the top 10 by... Continue reading at The Guardian
[ The Guardian | 2014-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#survey published
#companies making
#pre-eminent position
#internet giants
#silicon valley
The new show, Cartoon Crossroads Columbus, will launch with a two-day show in Columbus, Ohio in 2015 and transition to an annual four-day comics festival in Fall 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jeff smith
The Bookseller's Futurebook conference found the UK publishing industry focused on issues of marketing, ebook subscriptions and direct sales, among others. The post UK’s FutureBook Conference 2014: The Penguin Random House Show! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#direct sales
#ebook subscriptions
#post uk
Entertainment company Lionsgate is teaming with Dutch media company Imagine Nation and US based Triangular Entertainment to adapt Suzanne Collins’ The Hunger Games series (Scholastic) for the stage. Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hunger games
The music, film and TV industries have all undergone radical transformations over the last fifteen years. In contrast, the publishing industry is only now feeling the full force of technological change. Ebooks and ereaders are changing consumers' reading habits and throwing up serious questions... Continue reading at Betanews
[ Betanews | 2014-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#emerging markets
#subscription services
#business models
#embracing change
#major players
#reading habits
The race for the Christmas number one title is wide open this year, with no outstanding contender for the top spot. Seven national retailers, along with prominent indies, have told The Bookseller their predicted top five titles for Christmas across all genres, with many maintaining it is still... Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#autobiography hodder
#national retailers
#wide open
#christmas number
'Mockingjay' is an adaptation of part of the final book in Suzanne Collins's trilogy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#suzanne collins
#final book
#hunger games
As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#designed specifically
#creating content
#social platforms
#content directly
For the first time in the five years of the FutureBook Digital Census, more respondents say they commonly read on an iPad (41.9%) than do a Kindle (37.9%). However, Amazon is still by far the dominant retail site for buying ebooks. The results, from FutureBook’s Digital Census completed by... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buying ebooks
Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#data compiled
#magazine brands
UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian
[ The Guardian | 2014-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#report shows
#titles ahead