Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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Mondadori has acquired social reading service Anobii, which has more than a million users worldwide, with its strongest base in Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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PW and the U.K.’s BookBrunch are once again teaming up to produce three print Show Dailies for the London Book Fair as well as a supplement focused on the fair’s digital events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
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Presenter says she has been heavily involved in development of new five-part series about Britain's landscapeCountryfile presenter Julia Bradbury is quitting the BBC Sunday evening show and has signed up to join a rival ITV show.Bradbury has presented Countryfile for nearly five years, helping... Continue reading at The Guardian
[ The Guardian | 2014-03-03 00:00:00 UTC ]
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WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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ReedPop, which produces New York Comic Con, C2E2 and other pop culture conventions, is launching a new and smaller all comics show to be held at the Jacob Javits Center in New York City, June 14 and 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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KLM Royal Dutch Airlines said the decision to add payment via social media came from customer requests.Passengers can now pay for their flights via social media on KLM Royal Dutch Airlines. The company announced Tuesday that passengers will be able to use Facebook and Twitter to book flights,... Continue reading at Fast Company
[ Fast Company | 2014-02-13 00:00:00 UTC ]
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A kick-ass lady protagonist? Check. Greek mythology? Check. Comic book source material? Check. Wonder Woman has all the ingredients for a hit TV series. So?where is it? Continue reading at Wired
[ Wired | 2014-02-06 00:00:00 UTC ]
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Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Veronica Roth’s Divergent, the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
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After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age
[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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Booksellers as far away as New Zealand, Guatemala and Denmark joined the ABA's Winter Institute to talk shop and pick up tips about better bookselling. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-24 00:00:00 UTC ]
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Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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Phil Robertson was suspended by A&E for bigoted comments in GQ. Conservatives cry foul, but it hardly violates his rightsThe right to free speech isn't just a fundamental American value; it's enshrined in the first amendment to our constitution. If only the most loud-mouthed among us... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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You might think December would be the calm before the storm at Time Inc., which is, to say the least, expecting an eventful 2014. But CEO Joe Ripp is busy this month too.The company, which publishes magazines including People and Sports Illustrated, is slated to spin off from parent Time Warner... Continue reading at Advertising Age
[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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