Do publishers need a WhatsApp strategy?

WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-02-21 00:00:00 UTC ]

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