FreeWheel looks to scale OTT advertising with new ad products

Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely cumbersome to buy audiences across OTT, connected TVs and video-on-demand to achieve any sort of meaningful scale.To solve for this, Comcast-owned FreeWheel is introducing a one-stop shop for buying commercials in these emerging forms of TV. Dubbed Drive, the suite of new ad products will allow buyers to access inventory from FreeWheel's clients, which include more than 60 of some of the top TV networks and publishers that are being served on platforms like Roku, Amazon Fire, Google Chromecast and Apple TV, among others.And since FreeWheel utilizes Nielsen's digital audience ratings, this means agencies can make apples-to-apples comparisons on how their campaigns that run on these platforms stack up to their linear buys. And ultimately, it is looking to prove campaigns drove a specific outcome, like a customer made a purchase or took a test drive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-15 00:00:00 UTC ]

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Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
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Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Leveraging Close Collaborations at Jade Productions

Working around pandemic-induced constraints has been keeping Jade Productions managing director Ken Kong busy. With cross-border travel restrictions still in place, his team is unable to visit factories in mainland China to supervise the manufacturing process. And while the pandemic is largely... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Blackout optioned by Obama production company and Netflix in nine-way auction

YA book Blackout (Electric Monkey) has been picked up in a nine-way auction by Netflix with Michelle and Barack Obama’s Higher Ground Productions and Temple Hill Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-07-14 21:05:47 UTC ]
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Tbilisi International Book Festival Returns to Physical Production

With a full schedule of in-person events and activities, the 2021 Tbilisi International Book Festival in Georgia takes place this week, and attendee registration is now open. The post Tbilisi International Book Festival Returns to Physical Production appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-22 18:37:50 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Scholastic's Hennessy joins Welbeck as production director

Welbeck has appointed Clare Hennessy from Scholastic as its new production director. Continue reading at The Bookseller

[ The Bookseller | 2021-03-15 01:24:07 UTC ]
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Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers

Subscription service Scribd adds audiobook titles, opening with 'Black Imagination,' to its newly launched Scribd Audio brand. The post Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-09 14:00:22 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

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[ AdWeek | 2021-03-01 21:30:00 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

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[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Why it pays to link products to places - and how African countries can do it

Africa needs to take advantage of a copyright law to protect and explore its unique local products. Continue reading at The Conversation

[ The Conversation | 2021-02-22 14:49:47 UTC ]
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Context and environment are driving success for video pre-roll ads

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[ Digiday | 2021-02-17 02:00:00 UTC ]
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[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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Rival GameStop movies being rushed into production

Netflix has announced a film centered on the ongoing stock saga starring Noah Centineo after MGM acquired rights to a book proposal on the same subjectThe GameStop content race is on, even as the Reddit-fueled market rebellion against billionaire hedge funds continues to play out in real... Continue reading at The Guardian

[ The Guardian | 2021-02-01 19:04:34 UTC ]
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Shamrock Capital Acquires Bayard Advertising

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[ AdWeek | 2021-01-27 23:07:08 UTC ]
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What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

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