Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief product officer of Forbes and architect of the contributor model. Called The Forbes Model For Journalism in the Digital Age: Training a New Generation of Entrepreneurial Journalists, it compiles DVorkin’s Forbes.com posts on his journalistic approach. It's being sold starting June 6 for $4.95 via Amazon, Barnes & Noble and Hyperink, a startup funded by Andreesen Horowitz that's helping Forbes determine the content for its ebooks. Forbes isn't the first publisher to see the opportunity to give its brands more legs through ebooks, but it stands out because of the unconventional contributor model it started adopting two years ago. The approach has been accused of watering down the financial news brand, doing content on the cheap by using unpaid contributors, and most of all, confusing readers by letting brands blog under the Forbes banner. DVorkin, for his part, explained Forbes' latest initiative this way: “The larger point to me is to support entrepreneurial journalists. What we’re really attempting to do is help journalists have a voice on Forbes and other platforms.” DVorkin’s ebook will be followed by two more, also by Forbes contributors. Mike Federle, Forbes’ chief... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-06 00:00:00 UTC ]
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The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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The International Publishers Association General Assembly have voted to admit five new national publishing organisations from Iraq, Ivory Coast, Mauritania, Morocco and Senegal, to extend its "geographical and cultural footprint" broader than it has ever been in its 120-year history. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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A fast-growing presence from the Italian industry at Frankfurt Book Fair means more events and space, along with an emphasis on Lazio and the Piedmont. By Porter Anderson, Editor-in-Chief | @Porter_Anderson 107 Publishers at the Italian Collective Stand loor space covered by the Italian... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-11 00:00:00 UTC ]
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Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
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Politico has set itself a hard subscriptions target: to make half its revenue in Europe subscriptions-based within the next few years. Widening its editorial mandate is what's getting it closer to the target, and this week it launched its seventh new subscriptions vertical: transport. But... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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GitHub has published The state of the Octoverse 2016, a very interesting report that offers an insight into how its 14 million users leveraged the hugely popular repository this year. Among them is a list of organizations with the most open source contributors, most popular coding languages,... Continue reading at Betanews
[ Betanews | 2016-09-15 00:00:00 UTC ]
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It's been five months since The Independent went digital-only, and its global traffic has soared, boosted by Facebook. Its coverage of the EU Referendum and the Olympics has caused the publisher to shoot to the top of some of NewsWhip's publisher league tables. Like all publishers, it's trying... Continue reading at Digiday
[ Digiday | 2016-08-31 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Riding the success of its Put Me in the Story book personalization for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material. The post Trends: Sourcebooks Expands Book Personalization to Business Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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With economic shrinkage forecast to continue, Brazil's publishing industry battles educational and distribution challenges: 'We've had to reinvent ourselves,' says a key player in the book business. The post ‘Expand the Number of Readers’: Brazil’s Miriam Gabbai appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-29 00:00:00 UTC ]
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Amazon has brought its Prime Now service to Scotland, offering a fast delivery service in Glasgow on thousands of items, including Harry Potter and the Cursed Child. Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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A comic book cover featuring Wonder Woman. One of Dynamite’s goals is to further diversify its audience. Continue reading at The New York Times
[ The New York Times | 2016-07-18 00:00:00 UTC ]
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As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch's News Corp.Unlike other news outlets, News Corp.'s Wall Street Journal hasn't struck a deal to create live videos for Facebook. And while some... Continue reading at Advertising Age
[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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In a move that will help publishers, retailers and librarians to more precisely describe and categorize children's and YA graphic novels, BISG will offer an expanded number of BISAC codes and subject headings for the category beginning in January 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Online learning provider Udacity has launched its education and training platform in Germany. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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BookCon, the literary fanfest, will become a part of New York Comic Con 2016 in October; held during the 4 days of NYCC at a separate event space nearby and offer access to fans as part of their NYCC badge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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