Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief product officer of Forbes and architect of the contributor model. Called The Forbes Model For Journalism in the Digital Age: Training a New Generation of Entrepreneurial Journalists, it compiles DVorkin’s Forbes.com posts on his journalistic approach. It's being sold starting June 6 for $4.95 via Amazon, Barnes & Noble and Hyperink, a startup funded by Andreesen Horowitz that's helping Forbes determine the content for its ebooks. Forbes isn't the first publisher to see the opportunity to give its brands more legs through ebooks, but it stands out because of the unconventional contributor model it started adopting two years ago. The approach has been accused of watering down the financial news brand, doing content on the cheap by using unpaid contributors, and most of all, confusing readers by letting brands blog under the Forbes banner. DVorkin, for his part, explained Forbes' latest initiative this way: “The larger point to me is to support entrepreneurial journalists. What we’re really attempting to do is help journalists have a voice on Forbes and other platforms.” DVorkin’s ebook will be followed by two more, also by Forbes contributors. Mike Federle, Forbes’ chief... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-06 00:00:00 UTC ]
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Amazon.com Inc. is ramping up its investment in podcasts and other radio-style shows to expand the types of programming it offers via Audible, the audio book company it acquired in 2008.Audible has recruited well-known comedians, along with radio and podcast producers for the initiative, and job... Continue reading at Advertising Age
[ Advertising Age | 2016-01-30 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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The manga publisher and anime distributor has reached an agreement to expand its offerings in Walmart and, for the first time, sell its titles at Best Buy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-20 00:00:00 UTC ]
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Adult magazine Penthouse will expand its website to include daily updates and more interactive content as traditional print publications continue to pivot to growing online readership. ------------FOR THE RECORD4:25 p.m.: An earlier version of this story said Penthouse would close its print... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian
[ The Guardian | 2016-01-07 00:00:00 UTC ]
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Literary agent Guillermo Schavelzon and other publishing professionals expressed optimism for the growing Latin American book market at the Guadalajara Book Fair. The post Agents, Pros See Expanding Opportunities in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-21 00:00:00 UTC ]
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Two Roads has acquired the international bestselling graphic memoir The Arab of the Future, by former Charlie Hebdo contributor and cartoonist Riad Sattouf. Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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SilverDell Bookshop is to close after 15 years operating as a bookshop and ice cream store in Kirkham, Preston, but its owner Elaine Silverwood is set to continue as a freelance events organiser. Continue reading at The Bookseller
[ The Bookseller | 2015-11-16 00:00:00 UTC ]
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Chronicle Books will handle distribution of about 20 Quadrille titles per season, starting with the fall 2015 list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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A move from Paris to Los Angeles has bolstered graphic novel publisher Humanoids's standing in the film world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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The 16-year-old virtual campus bookseller is on target for $100 million in revenue this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Apple began offering its three-month-old music streaming service as well as movies and electronic books in China on Wednesday, promising a library of content geared toward its most important market outside of the U.S.Apple Music, the iPhone maker's answer to streaming services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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A membership survey, contract initiative, and a dues hike are part of the organization's new program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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In remarks accompanying the release of Barnes & Noble’s first-quarter results for fiscal 2016, executives stressed that future growth for the retailer will involve integrating its retail, website, and Nook operations to allow customers to buy books anytime, anywhere, regardless of format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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