"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news subjects, whereas Facebook is good for "second-day" analysis stories. Facebook is by far the biggest generator of views, though, accounting for 95 percent of the show's viewership since November. The post Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-12 00:00:00 UTC ]
News tagged with:
#social platforms
Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#start publishing
#branded content
According to Slate, writing books for kids is harder than it looks, a lesson learned when the publication held a children's book writing contest among a number of its staffers, all attempting to write about a hedgehog. Perhaps it was a matter of not having the type of subject matter so perfectly... Continue reading at AdWeek
[ AdWeek | 2017-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#writing books
#subject matter
Mary Berry has once again been crowned queen of Mother’s Day, as Mary Berry Everyday (BBC) ascended to the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mary berry
For as long as Rhett McLaughlin and Link Neal have been creating YouTube videos and for all the success they’ve had doing it, they still feel like they’re navigating uncharted territory. Since joining YouTube in 2006, Rhett and Link, whose friendship dates back to first grade in North Carolina,... Continue reading at Fast Company
[ Fast Company | 2017-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#early days
#daily show
#field guide
The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#header bidding
Bertelsmann c.e.o. Thomas Rabe has said the company is "quite confident" of maintaining its "Intellectual Property hub" - meaning not just Penguin Random House and DK, but also its Fremantle Media and BMG businesses - in the UK after Brexit, and has the intention of doing so. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#thomas rabe
BBC "Newsnight" presenter and broadcaster Evan Davis has signed a deal to publish Post-Truth to explain "why bullshit is both pervasive and persistent". Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publish post-truth
Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad inventory
#playing field
#coming months
#direct knowledge
#pressure mounts
Like most publishers, European publishers have Facebook on the mind. The post Digiday research: Three quarters of European publishers prioritize Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#european publishers
#digiday research
Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday
[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsored content
#publisher sites
#social giant
#beat facebook
#post don
Baroness Sayeeda Warsi is publishing a book with Allen Lane, The Enemy Within: A Tale of Muslim Britain, which she will be promoting through a Twitter serialisation to engage more diverse audiences. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#diverse audiences
Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audience network
#rival google
#header bidding
A 15-year-old Chicago girl was apparently sexually assaulted by five or six men or boys on Facebook Live, and none of the roughly 40 people who watched the live video reported the attack to police, authorities said Tuesday. Police only learned of the attack when the girl's mother approached... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook live
Trends imprint Studio Press, part of Kings Road Publishing, is collaborating with digital media brand, We the Unicorns, to explore "the magic of YouTubers and the online video community" in a new series of books. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
More news stories like this |
Hachette Children's non-fiction imprint Wren & Rook has acquired the memoir of UK transgender YouTuber Alex Bertie. Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hachette children
Publishers should stand as “beacons of trustworthiness” in an age of fake news and alternative facts, International Publishers Association president Michiel Kolman has said. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#alternative facts
#fake news
Since The Washington Post completed its own migration in 2015 to Arc, the customizable publishing platform built in-house but intended to be licensed out to other publications, WaPo has been slowly building out its customer base, starting with a test run on college publications that were offered... Continue reading at AdWeek
[ AdWeek | 2017-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#customer base
Folio: Looks at Social Media Success. The post Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-14 00:00:00 UTC ]
More news stories like this |
Sandstone Press is to publish The Passion of Harry Bingo: Further Dispatches from Unreported Scotland by Peter Ross. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sandstone press
Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#include advertising