Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of tweaks to the types of content it has decided to show. This month, Facebook has said it will show more posts from friends and family and fewer from publishers and brands, a move meant to combat low-quality posts, like the false news that circulated around the election of 2016."We made changes to show fewer viral videos to make sure people's time is well spent," Zuckerberg said in Wednesday s announcement. "In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-01 00:00:00 UTC ]
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Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
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Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Facebook is doubling down on its investment in video with a new tool that will help hardware makers build devices to stream live to the social networking service. The new Facebook Live API will let publishers and hardware makers build tools that connect with the social network's live video... Continue reading at PC World
[ PC World | 2016-04-13 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Jay Fielden beefs up Esquire's editorial, Playboy names a new CFO, and more... The post Joseph Messer Named Publisher of Travel + Leisure | People on the Move – 4.13.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
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Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Leadership shuffle sees Long replace Eric Danetz; Jorg Strattman promoted to associate publisher. The post Meredith Long Named Group Publisher of Time, Fortune, and Money appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-12 00:00:00 UTC ]
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Enter The 2016 Innovation By Design Awards now through May 5! At F8, Facebook's massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook's messaging app. Messenger now boasts 900 million users per month, which presents a tantalizing user base for... Continue reading at Fast Company
[ Fast Company | 2016-04-12 00:00:00 UTC ]
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Heaven for book nerds! The Los Angeles Times Festival of Books is underway at the USC campus this weekend, where more than 500 authors are reading, discussing, signing, and living and breathing books. The lineup includes former astronaut Buzz Aldrin, U.S. poet laureate Juan Felipe Herrera, "Top... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-11 00:00:00 UTC ]
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FESTIVAL OF BOOKS Travel stage Pico Iyer in conversation, plus safety tips, budget travel and more. When, where: 10 a.m.-5 p.m. Sunday on the USC campus. Admission, info: Free admission; parking $12 in USC lots. events.latimes.com/festivalofbooks SPAIN Presentation Tom Harter, president of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-10 00:00:00 UTC ]
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Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Ads have been a staple in your Facebook News Feed for quite sometime. Today, the social network announced changes to its branded content policy that will make it more obvious when a celebrity or other publisher posts about third-party goods and servi... Continue reading at Engadget
[ Engadget | 2016-04-08 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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