Facebook Says People Are Spending Less Time on Its Platform

Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of tweaks to the types of content it has decided to show. This month, Facebook has said it will show more posts from friends and family and fewer from publishers and brands, a move meant to combat low-quality posts, like the false news that circulated around the election of 2016."We made changes to show fewer viral videos to make sure people's time is well spent," Zuckerberg said in Wednesday s announcement. "In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-02-01 00:00:00 UTC ]
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News UK is doing 25 Facebook Live videos a week

News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday

[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week appeared #news uk #live videos


How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Sunday Times 'got it wrong' on White

The Sunday Times has moved Oli White's Generation Next (Hodder & Stoughton) to its Children's and Young Adult bestseller chart for this forthcoming Sunday's issue (19th June), after it topped the adult fiction list in last Sunday's edition (12th). Continue reading at The Bookseller

[ The Bookseller | 2016-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times #hodder stoughton


Intel becomes the first brand to publish on Facebook’s Instant Articles

Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday

[ Digiday | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make publishers #post articles #big advantage #organic reach


Report: Teachers lack time to share books in classrooms

More than half of primary school pupils in the UK don’t have enough time to talk about books in the classroom, according to research released by Oxford University Press. Continue reading at The Bookseller

[ The Bookseller | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share books #uk don #research released


Facebook's rise as news source hits publishers' revenues

Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian

[ The Guardian | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #digital ads #business models


Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16

Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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‘Between scrappy and slick’: How The Economist is using Facebook live video

The Economist has been experimenting with Facebook Live since January and, along the way, is trying to figure out how to translate its polished journalistic brand to the raw format. The publisher is still looking for that balance between "scrappy and slick," said deputy community editor Adam... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
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How Insider is selling its newfound Facebook video expertise to brands

The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #brands appeared #social video #diet coke


'Reclassified' Oli White tops Sunday Times adult fiction chart

Sunday Times literary editor Andrew Holgate has said it is "worth thinking about" introducing a Young Adult bestseller chart into the paper, after taking the decision to make vlogger Oli White's Generation Next (Hodder & Stoughton) number one on the upcoming Sunday Times adult fiction... Continue reading at The Bookseller

[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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Security researcher: Anyone can see links you share using Facebook Messenger

When you use a messaging service like Facebook Messenger, you have a reasonable expectation that what you say is private and secure. But due to a quirk in how Facebook handles certain pieces of information, just about anyone who knows how to use Facebook’s developer API can view links that... Continue reading at PC World

[ PC World | 2016-06-11 00:00:00 UTC ]
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German publishers are pooling data to compete with Google and Facebook

German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments... Continue reading at Digiday

[ Digiday | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #german publishers #german media #advertising spend


Facebook tests News Feed-only posts that avoid your Timeline

Being able to hide a Facebook update after it posts isn't entirely new, but the social network is testing a way to let users keep things from ever hitting their Timeline. A "Hide From Your Timeline" checkbox will allow you to only publish something i... Continue reading at Engadget

[ Engadget | 2016-06-08 00:00:00 UTC ]
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How FloSports used Facebook to grow paid subscribers by 22 percent

FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
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Facebook endorsements are good for news sites, but where's the money?

Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian

[ The Guardian | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #twitter followers #trinity mirror


A YouTube billionaire, Motor Trend revs up for Facebook Live

TEN, the parent company of Motor Trend and other sports magazines and websites, plans to produce 20 hours of live programming per month on Facebook. With Motor Trend, this means bringing viewers closer to the action at industry car shows, as well as interviews with top personalities and athletes... Continue reading at Digiday

[ Digiday | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #motor trend


Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek

[ AdWeek | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #diverse range #dark art #page views #media companies


Facebook sticks by Gawker attack funder

Facebook says the billionaire who is helping people sue Gawker Media - threatening the publisher's future - will stay on its board. Continue reading at BBC World

[ BBC World | 2016-06-02 00:00:00 UTC ]
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Survey: Institutional Library Spending Up Slightly in North America; Europe Declines

The annual survey, conducted by the Publishers Communication Group (PCG) found that a sputtering global economy is still affecting library budgets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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Publishers on Facebook Live: The good, the bad and the bitchy

Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #facebook live #facebook feed #created equal