Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of tweaks to the types of content it has decided to show. This month, Facebook has said it will show more posts from friends and family and fewer from publishers and brands, a move meant to combat low-quality posts, like the false news that circulated around the election of 2016."We made changes to show fewer viral videos to make sure people's time is well spent," Zuckerberg said in Wednesday s announcement. "In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-01 00:00:00 UTC ]
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Former publisher Patrick Connors is the latest in a series of departures at the fashion brand. The post Kevin Martinez Joins Time Inc. to Oversee InStyle appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-15 00:00:00 UTC ]
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Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Today,... Continue reading at AdWeek
[ AdWeek | 2016-08-12 00:00:00 UTC ]
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Adblock Plus said on Thursday that its community had already found a workaround to the anti-ad-blocking tech that Facebook announced just Tuesday, though Facebook countered that the fix erases more than just ads.This was just an early counter-strike in what is likely to be a drawn-out contest... Continue reading at Advertising Age
[ Advertising Age | 2016-08-11 00:00:00 UTC ]
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A shake-up at Law360, a new CRO at Hearst Magazines UK, and more... The post Bloomberg Media Names Global CRO | People on the Move – 8.10.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday
[ Digiday | 2016-08-09 00:00:00 UTC ]
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Like many of its magazine publishing peers, Time Inc. has spent the past few years furiously working to reposition itself as a multiplatform media company. In the last year alone, the company has acquired big-name digital brands (like xoJane and HelloGiggles), launched several of its own... Continue reading at AdWeek
[ AdWeek | 2016-08-09 00:00:00 UTC ]
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Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday
[ Digiday | 2016-08-08 00:00:00 UTC ]
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Hodder imprint Coronet has acquired narrative non-fiction book No Spend Year by personal finance journalist Michelle McGagh. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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Magazine and digital publisher Time Inc. plans to lay off a number of employees as part of a organizational restructuring, a spokeswoman confirmed to Ad Age on Wednesday. She declined to discuss how many people will lose their jobs, but multiple reports put the number around 110."Over the last... Continue reading at Advertising Age
[ Advertising Age | 2016-08-04 00:00:00 UTC ]
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TV Guide Magazine appoints west coast bureau chief, Esquire hires two, and more... The post Vogue.com Site Director Departs | People on the Move – 8.3.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-03 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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The Royal National Institute of Blind People is teaming up with Little, Brown to make Harry Potter and the Cursed Child Parts I and II script book accessible to people with sight loss. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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Central London was once again full of wizards, Harrys, Hagrids and Hermiones last night (30th July) as Waterstones Piccadilly and Foyles on Charing Cross Road held extravagant parties to celebrate Little, Brown’s publication of Harry Potter and the Cursed Child– surely already the fastest... Continue reading at The Bookseller
[ The Bookseller | 2016-07-31 00:00:00 UTC ]
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Transworld is launching an interactive app for Professor Stephen Hawking’s 1988 book A Brief History of Time, including new updates from its author. Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
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The Economist has spent a year finessing its social media team, growing its writers from two to 10, mostly based in the U.K. Last year, for each article published, 15 separate tweets were written, now it’s more like three. The publisher has taken resource away from its posting to its lesser... Continue reading at Digiday
[ Digiday | 2016-07-27 00:00:00 UTC ]
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ESPN the Magazine hires senior editor, Vice News appoints news director, and more... The post Refinery29 Names EVP of Partnerships and Distribution | People on the Move – 7.27.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-27 00:00:00 UTC ]
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The public may be less than thrilled to see Japan's latest major book prizes awarded to people who are 'not TV talent or celebrities," commentators say, but that is 'as it should be.' The post Japan’s Akutagawa and Naoki Prizes Go to ‘Exclusively Literary People’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-26 00:00:00 UTC ]
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