Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of tweaks to the types of content it has decided to show. This month, Facebook has said it will show more posts from friends and family and fewer from publishers and brands, a move meant to combat low-quality posts, like the false news that circulated around the election of 2016."We made changes to show fewer viral videos to make sure people's time is well spent," Zuckerberg said in Wednesday s announcement. "In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-01 00:00:00 UTC ]
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"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is... Continue reading at Digiday
[ Digiday | 2016-02-17 00:00:00 UTC ]
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In her new book, ‘Strange Gods: A Secular History of Conversion,’ Jacoby uses history to make a case for why religious conversion is rarely based on spiritual beliefs alone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Sarah Robb O'Hagan's startup aims to undo complacency created by participation trophies and help people reach their full career potential.Sarah Robb O'Hagan, the president of Equinox Holdings, is leaving the company to create a curriculum that she hopes will teach other people to be successful.... Continue reading at Fast Company
[ Fast Company | 2016-02-16 00:00:00 UTC ]
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Profane parody of tabloids and comics tweeted that Facebook had hidden its Facebook page and threatened it with deletion The frequently foul-mouthed comic Viz has had its brand page blocked by Facebook.The almost 40-year-old Viz, a parody of titles like Beano but with frequently risque language... Continue reading at The Guardian
[ The Guardian | 2016-02-16 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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Have we returned to the days when mass-circ men's magazines were an oxymoron? The post Tough Times For Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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Time Inc. is the latest old-media giant to add new-media has-been MySpace to its portfolio. The New York publishing company of Sports Illustrated, People, InStyle and Entertainment Weekly has acquired Viant Technology Inc., an Irvine, California, ad-tech company that owns MySpace. Time (NYSE:... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-12 00:00:00 UTC ]
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Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Book retailer The Book People has confirmed it will no longer run the Queen of Teen award, saying the prize does not form part of its “ongoing plans”. Continue reading at The Bookseller
[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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B2B publisher aims to harness audience engagement, native ad integration with company-wide digital makeover. The post SourceMedia Launches New Digital Platform appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-09 00:00:00 UTC ]
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Adam Grant is not your typical business school professor. Just 34, he reached tenure while still in his 20s and finished his doctorate in less than three years. He writes op-eds with Facebook Chief Operating Officer Sheryl Sandberg and got a book blurb from the likes of J.J. Abrams, the director... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-07 00:00:00 UTC ]
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In Confessions of a Book Reviewer, George Orwell wrote that even the harried and poverty-stricken literature critic was nonetheless “better off than the film critic, who cannot even do his work at home, but has to attend trade shows at eleven in the morning and, with one or two notable... Continue reading at Slate
[ Slate | 2016-02-04 00:00:00 UTC ]
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Publishers that are scouring for more readers are digging into the audiences of rival sites. Through what some people call "social syndication," The Daily Dot, Bustle, Mental Floss and others are partnering up to cross-post articles in each other's Facebook pages. Often, this means teaming up... Continue reading at Digiday
[ Digiday | 2016-02-04 00:00:00 UTC ]
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Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Research by the Bookseller shows that sales for the ‘big five’ UK publishers dropped in 2015Ebook sales for the UK’s five biggest publishers fell in 2015, according to a new report in the Bookseller, collectively declining 2.4%, to 47.9m units. It is the first drop in numbers of books sold in... Continue reading at The Guardian
[ The Guardian | 2016-02-03 00:00:00 UTC ]
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Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek
[ AdWeek | 2016-02-02 00:00:00 UTC ]
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Facebook knows everything about you, from who your friends and family are to what you like and where you’ve been. It even knows the posts you draft but never publish. Combine all that information with the power of the like button, which signals to Facebook that a post should be shared more... Continue reading at PC World
[ PC World | 2016-02-02 00:00:00 UTC ]
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Late last week, The Guardian published an interview with a survivor of Obama's first drone strike, which occurred in tribal Pakistan on his third day as president. It detailed the impact the attack had and raised concerns over the civilian damage the... Continue reading at Engadget
[ Engadget | 2016-01-30 00:00:00 UTC ]
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Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not... Continue reading at Advertising Age
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
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The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at Digiday
[ Digiday | 2016-01-29 00:00:00 UTC ]
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