Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

Other Publishing stories related to: 'Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads'


Global Publishing Leaders 2014: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prestigious writers #french literature #20th century


Global Publishing Leaders 2014: Hachette Livre

Hachette Livre is a leading publisher in French, Spanish and English. The company published 16,452 titles in 2013 under 155 international publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #leading publisher


Global Publishing Leaders 2014: Springer

Springer is a publisher specialized in scientific and professional information, with approximately 2,200 journals and 8,400 new book titles launched in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional information


Global Publishing Leaders 2014: Egmont

Egmont is a leading Nordic media group that includes Cappelen Damm, Norway's largest publisher, and Lindhardt og Ringhof, Denmark's second-largest publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher #second-largest publisher


Global Publishing Leaders 2014: Woongjin Think Big

Woongjin Think Big publishes educational materials for all ages, including study books, collections, single works, after school learning materials, textbooks, and online content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single works #online content


Global Publishing Leaders 2014: De Agostini

De Agostini SpA is an Italian company that operates De Agostini Publishing, De Agostini Libri, Editions Atlas France/Suisse, Digital De Agostini. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #de agostini


5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #content sites


Global Publishing Leaders 2014: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher


Global Publishing Leaders 2014: Olma Media Group

Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2014: RCS Libri

RCS Libri is part of the international RCS MediaGroup, with imprints including Rizzoli, Bompiani, BUR, Sonzogno, Fabbri, Adelphi, Marsilio, Lizard and RL. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rcs libri


Global Publishing Leaders 2014: Houghton Mifflin Harcourt

Houghton Mifflin Harcourt (HMH) is a global education and learning company that reaches 50 million students throughout the U.S. and in 150 countries. Ninety percent of its revenue comes from education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global education #learning company


Global Publishing Leaders 2014: Haufe-Lexware

Haufe-Lexware is a German media group operating in business, law, and tax. The company was founded as Rudolf Haufe Verlag in 1934 in Berlin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2014: Simon & Schuster

Simon & Schuster is owned by CBS Corporation and its imprints include Pocket Books, Scribner, and Atria. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #cbs corporation


Global Publishing Leaders 2014: Harlequin

Harlequin is a romance and women’s fiction publisher owned by the Torstar Corporation, a media and publishing company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #torstar corporation


Global Publishing Leaders 2014: Kodansha

Kodansha owns the Otowa Group and is a stockholder in various broadcasters across Japan, and is believed to hold around 20% of the TBS Group's stock. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2014: Kadokawa

The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond publishing to achieve sustainable growth in film, software, websites and mobile apps, and by developing business with an emphasis on Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kadokawa group #mobile apps


Global Publishing Leaders 2014: La Martinière

La Martinière is a French publishing company that began with a focus on illustrated photography, heritage, art, and leisure books, and has since expanded to general trade books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #la martinire #illustrated photography #leisure books


The World's 56 Largest Book Publishers, 2014

International wheeling and dealing has had little impact on the standing of the world's largest publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publishers


Global Publishing Leaders 2014: China Education

China Education Publishing & Media Group was formed in 2010 to reshape educational publishing in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china education


Global Publishing Leaders 2014: Weka

Weka owns more than 20 companies throughout Europe offering a wide range of business services in the B2B and B2C markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range