Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

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Global Publishing Leaders 2014: Reed Elsevier

Reed Elsevier is the world-leading provider of scientific, technical, and medical information products and services and the fourth largest provider in the world of digital paid content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: HarperCollins

HarperCollins is a subsidiary of News Corp, a global media and information services company that covers a range of media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Cambridge University Press

Cambridge University Press is the oldest publishing house in the world, with a focus on education and reference and over 50,000 titles in print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Saraiva

Saraiva is a leading publisher and bookseller in Brazil, claiming a market share in Brazil of 15% in professional and technical books and 16% in textbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Wolters Kluwer

Wolters Kluwer is a global Dutch company that provides business information, software and services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Kodansha

Kodansha owns the Otowa Group and is a stockholder in various broadcasters across Japan, and is believed to hold around 20% of the TBS Group's stock. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Gruppo Editorial Mauri Spagnol

Gruppo Editoriale Mauri Spagnol is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Readers Digest

Readers Digest is a multi-brand and multi-platform media and direct marketing company that reaches 145 million customers worldwide through a combination of print, digital and DRTV products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Abril Educação S/A

Abril Educação is an educational publishing and technology company under Abril S.A., the media division of Grupo Abril, a major Latin American communications group founded in 1950. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Thomson Reuters

Thomson Reuters is a multimedia company that provides information for businesses and professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: China Education

China Education Publishing & Media Group was formed in 2010 to reshape educational publishing in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Kadokawa

The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond publishing to achieve sustainable growth in film, software, websites and mobile apps, and by developing business with an emphasis on Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Hachette Livre

Hachette Livre is a leading publisher in French, Spanish and English. The company published 16,452 titles in 2013 under 155 international publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Pearson

Pearson is the world’s leading educational company, with 40,000 employees in 80 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Oxford University Press

Oxford University Press academic and educational books in more than 40 languages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: De Agostini

De Agostini SpA is an Italian company that operates De Agostini Publishing, De Agostini Libri, Editions Atlas France/Suisse, Digital De Agostini. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Harlequin

Harlequin is a romance and women’s fiction publisher owned by the Torstar Corporation, a media and publishing company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: La Martinière

La Martinière is a French publishing company that began with a focus on illustrated photography, heritage, art, and leisure books, and has since expanded to general trade books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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