Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

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Facebook reveals news feed experiment to control emotions

Protests over secret study involving 689,000 users in which friends' postings were moved to influence moodsIt already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world's biggest social networking site,... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published details


As Amazon slugs it out with the big publishers, authors are left cowering | Adam Fletcher & Paul Hawkins

And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing #publisher hachette


2014 Self-Publishing Book Expo Set

The 2014 Self-Publishing Book Expo, first held in 2009, will take place at the Roosevelt Hotel in New York City on November 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Sneaky Facebook Study on Users' Emotions Draws Ire

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some social media users upset today. A controversial research study published by the Proceedings of the National Academy of... Continue reading at AdWeek

[ AdWeek | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #rest assured


Facebook messed with users' emotions--for science!

Facebook has gotten plenty of flack for its privacy practices, but here’s a new way to distrust the social media service: It may be playing with your emotions. As reported by The A.V. Club, in January 2012, Facebook adjusted its newsfeed algorithm for several hundred thousand users to see how... Continue reading at PC World

[ PC World | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emotional state #national academy #nonverbal cues #body language


Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian

[ The Guardian | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #scott havens #sports illustrated


Global Publishing Leaders 2014: Kodansha

Kodansha owns the Otowa Group and is a stockholder in various broadcasters across Japan, and is believed to hold around 20% of the TBS Group's stock. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Informa

Informa is a provider of professional information with a focus on academic and professional publishing, and informational events, and has 150 offices in 40 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional information #professional publishing #informational events


Global Publishing Leaders 2014: Egmont

Egmont is a leading Nordic media group that includes Cappelen Damm, Norway's largest publisher, and Lindhardt og Ringhof, Denmark's second-largest publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher #second-largest publisher


Global Publishing Leaders 2014: Cornelsen

The Franz Cornelsen Education Group is a German education company that creates and distributes educational materials for a market spanning from pre-school education to vocational training. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market spanning #pre-school education #vocational training


Global Publishing Leaders 2014: Harlequin

Harlequin is a romance and women’s fiction publisher owned by the Torstar Corporation, a media and publishing company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Woongjin Think Big

Woongjin Think Big publishes educational materials for all ages, including study books, collections, single works, after school learning materials, textbooks, and online content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single works #online content


Global Publishing Leaders 2014: Holtzbrinck

Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. The group’s portfolio includes Macmillan Publishers, Macmillan Science and Education, and Holtzbrinck Digital, Information and Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holtzbrinck digital #macmillan science


Global Publishing Leaders 2014: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: FTD

FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sao paulo #maristas brothers


Global Publishing Leaders 2014: Wolters Kluwer

Wolters Kluwer is a global Dutch company that provides business information, software and services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wolters kluwer #business information


Global Publishing Leaders 2014: Oxford University Press

Oxford University Press academic and educational books in more than 40 languages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational books


Global Publishing Leaders 2014: Planeta

Planeta is the leading Spanish language publishing group in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america


Global Publishing Leaders 2014: RCS Libri

RCS Libri is part of the international RCS MediaGroup, with imprints including Rizzoli, Bompiani, BUR, Sonzogno, Fabbri, Adelphi, Marsilio, Lizard and RL. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Pearson

Pearson is the world’s leading educational company, with 40,000 employees in 80 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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