Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

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Global Publishing Leaders 2014: Thomson Reuters

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Global Publishing Leaders 2014: Simon & Schuster

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: McGraw-Hill Education

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: FTD

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Readers Digest

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Global Publishing Leaders 2014: Kodansha

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Informa

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Global Publishing Leaders 2014: Olma Media Group

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Wiley

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Global Publishing Leaders 2014: Cengage

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