Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

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Publishers Lay Low in Response to Driscoll Drama

Mark Driscoll, who recently weathered plagiarism charges, has made headlines once again, this time for hiring a company that manipulates bestsellers lists. Now the Seattle pastor is stepping back from his writing career to focus on his church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #driscoll drama #mark driscoll #made headlines #seattle pastor #stepping back #writing career

Cairns Promoted to CEO of Publishing Technology

Two weeks after George Lossius stepped down as CEO of Publishing Technology, plc, the U.K. company, which has offices in North America, has named digital publishing veteran Michael Cairns as CEO. Cairns, the company's online division chief operating officer, will assume his new responsibilities... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing technology

Publishers Lying Low During Driscoll Drama

Mark Driscoll, who recently weathered plagiarism charges, has made headlines once again, this time for hiring a company that manipulates bestseller lists. Now the Seattle pastor is stepping back from his writing career to focus on his church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #driscoll drama #mark driscoll #made headlines #seattle pastor #stepping back #writing career

Barnes & Noble brings Nook Press self-publishing to parts of Europe

Does your agent constantly reject your manuscript about a teen wizard who falls in love with a vampire and has to fight for their life in a televised death zone? Barnes & Noble feels your pain, and is opening up the Nook Press self-publishing... Continue reading at Engadget

[ Engadget | 2014-03-18 00:00:00 UTC ]
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New Study Tracks Canadian Publishers' Digital Progress

A new report from BookNet Canada released on Monday, tracking the digital publishing programs of the country's publishers, has found that 90% have ebook programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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New data says less than 3 percent of children's books surveyed in 2013 were about black people

The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cooperative children #book center #black people #black authors

State of Digital Publishing in Canada: The Official Report

According to a report from BookNet Canada, "Canadian publishers have adapted to the appetite for digital reading and embraced ebook publishing as a new norm." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booknet canada #digital publishing #canadian publishers #digital reading

Small publishers are benefiting from changes in the industry

The advent of digital publishing technology and ebooks has created opportunities for home-based publishersThe world of publishing was once the preserve of very large organisations, huge publishing houses with massive production infrastructures and costs, that kept smaller niche publishers on the... Continue reading at The Guardian

[ The Guardian | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important tool #biggest difference #practice direct

Faber partners with Galley Beggar to publish prize-winning McBride

Faber will publish the mass market paperback and ebook versions of Eimear McBride's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #galley beggar #ebook versions #eimear mcbride

Why Book Publishers Need to Think Like Amazon

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers

Campaign to end gender-specific children's books gathers high-profile publishing support

Waterstones, children's laureate Malorie Blackman, poet laureate Carol Ann Duffy and Phillip Pullman among supportersA national campaign to stop children's books being labelled as "for boys" or "for girls" has won the support of Britain's largest specialist bookseller Waterstones, as well as... Continue reading at The Guardian

[ The Guardian | 2014-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early years #work directly

Newspaper ill-advised to let police post their own online story

A newspaper that allowed its local police force to publish an article directly on to its website should be wary of celebrating the initiative.Torbay police posted a "story" on the site of the Torquay Herald Express, headlined "Who is this man?" over a picture of the said gentleman in a... Continue reading at The Guardian

[ The Guardian | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #herald express

Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #digital publishing

At Orion Party, Publisher Praises E-sales to 179 Countries

At the UK Orion Author Party, 95-year-old Lord Weidenfeld's presence contrasted with the news that the Hachette Group sold more than 70m ebooks last year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lord weidenfeld

Zuckerberg responds to 'frustrating' reports of NSA spoofing Facebook, while the agency denies them

Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget

[ Engadget | 2014-03-14 00:00:00 UTC ]
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Facebook takes hands-off approach to sponsor posts

Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content

VIDEO: A novel approach to child rearing

The author of The Jane Austen Book Club gets inspiration for her new novel by a real life experiment where a baby chimp was raised as part of a human family Continue reading at BBC News

[ BBC News | 2014-03-14 00:00:00 UTC ]
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Stripes Publishing launch YA horror list

Stripes Publishing, part of Little Tiger Press, is expanding its reach in the YA market with a... Continue reading at The Bookseller

[ The Bookseller | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stripes publishing #tiger press #ya market

“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #mark coker #self-published books #ebook sales