Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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Sally Rooney's Normal People (Faber) has bounced back to the UK Official Top 50 number one spot for a second week across lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 21:09:57 UTC ]
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The Publishers Association has expressed its support as member companies of the Association of American Publishers (AAP) filed a copyright infringement lawsuit against Internet Archive (IA), a self-described American digital library offering "universal access to all knowledge". Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 17:39:50 UTC ]
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The estate and family of author Richard Adams has won back the rights to Watership Down, in a High Court case against American film producer Martin Rosen. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 14:49:56 UTC ]
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It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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The Library of Congress’s annual event usually draws hundreds of thousands of attendees. Continue reading at The Washington Post
[ The Washington Post | 2020-05-28 15:10:21 UTC ]
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The Covid-19 pandemic has brought huge swaths of the publishing industry to a halt, but one channel remains open and thriving: mobile webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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This week, we published a handful of stories about the reopening of Oregon. It's the subject of our print edition cover package this week and reporter Malia Spencer wrote a story about the move-in plans for technology companies. It turns out, some of the region's largest tech employers are... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-21 23:18:59 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
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Previous accounts have ignored the intimate connections that existed between soldiers and civilians. Continue reading at The Washington Post
[ The Washington Post | 2020-05-14 08:06:16 UTC ]
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You know what they say: April showers bring May books. Here’s today’s brand-new batch coming to (virtual) bookstores near you. Consider this a friendly reminder that it’s never a bad idea to support your local indie. * Samantha Harvey, The Shapeless Unease (Grove Press) “This memoir churns deep... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-12 13:45:17 UTC ]
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[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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News that Joerg Pfuhl plans to step down as CEO of Holtzbrinck prompts reflection from Rüdiger Wischenbart on Pfuhl's stance in the book industry. The post Joerg Pfuhl Departs Holtzbrinck: ‘Getting Back Liberty’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-07 16:51:01 UTC ]
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HarperCollins Children’s Books is bringing back Michael Bond’s classic The Adventures of Parsley the Lion in a new gift edition illustrated by Rob Biddulph. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 05:17:26 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Lauren James answers our questions about her novel set in a future version of London where humanity has been almost wiped out by a pandemic, The Quiet at the End of the World (Walker Books), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 17:57:09 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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